Platform Campaign Strategist

TikTok; Seattle (WA); On-site; USD 116,000 - 198,000; Full time

Job summary

TikTok is expanding its Shoptab e-Commerce Operations team to build a vibrant marketplace that supports merchants and delights customers. You will define and execute strategies for merchandise growth, optimize the user journey, and collaborate with product, engineering, marketing, and category teams to deliver scalable Shoptab solutions.

The role emphasizes lifecycle management for merchants, onboarding, growth, and maturity, plus SOPs and resource optimization to maximize efficiency.

Qualifications

• Bachelor's degree or equivalent practical experience.
• 3+ years of experience in e-Commerce or strategy operations.
• Strong analytical and problem-solving skills, with proven experience in using data to drive strategic decisions and measure performance.
• Excellent communication and interpersonal skills, with the ability to build consensus and collaborate effectively with diverse cross-functional teams.
• Demonstrated ability to manage complex projects from inception to completion in a fast-paced, ambiguous environment.
• Experience with creator ecosystems or content-based commerce.

Responsibilities

• Shoptab Marketing and Channel Operations Strategy: Iterate on Shoptab marketing during campaigns and BAU periods, and collaborate with cluster and product teams to upgrade user reception and supply of mall channels.
• Merchandising & Seller Strategy: Develop lifecycle management and strategies covering onboarding, cold-start incubation, growth and maturity for merchants and products.
• Cluster Collaboration & SOPs: Partner with category teams to establish cross-functional SOPs, co-defining product selection logic and recruitment processes.
• Product Collaboration & Resource Management: Evaluate inbound operational requirements and translate them into product solutions and manage channel resources to increase utilization efficiency.

Skills

Analytical skills

Communication skills

Project management

Cross-functional collaboration

Strategic thinking

Education

Bachelor's degree or equivalent practical experience

Job description

TikTok is expanding its Shoptab e-Commerce Operations team to build a vibrant marketplace that supports merchants and delights customers. You will define and execute strategies for merchandise growth, optimize the user journey, and collaborate with product, engineering, marketing, and category teams to deliver scalable Shoptab solutions.

The role emphasizes lifecycle management for merchants, onboarding, growth, and maturity, plus SOPs and resource optimization to maximize efficiency.