Pharma Media Strategy Leader

Mergeworld; Denver (CO); On-site; USD 112,000 - 134,000; Full time

Benefits offered by this job

Medical, Dental, Vision

401K

Lifestyle Spending Account

Life & Disability Insurance

Flexible Time off

Job summary

MERGE is a marketing and technology agency for health and wellness, seeking a Director of Pharma Media to lead day-to-day media strategy for pharma accounts and build integrated HCP and DTC audience plans. You’ll partner with cross-functional teams to deliver data-driven, outcome-focused campaigns that advance client goals.

You will mentor junior staff, stay current on industry shifts, and identify growth opportunities for clients, while collaborating across programs to ensure cohesive execution.

Qualifications

• 7+ years of media experience with depth in pharma marketing and HCP strategy.
• Oncology experience across integrated HCP and DTC programs is highly desired.
• Agile & adaptable: manage multiple workstreams and stay curious about new channels, AI, and industry shifts.
• Data‑comfortable: understand MMM, attribution, and experimentation to inform decisions.
• Collaborative & humble: work with analytics, measurement, and channel specialists to deliver unified work.
• Bonus background: hands-on execution in programmatic, paid search, SEO/GEO, or paid social is a plus.

Responsibilities

• Lead day-to-day media strategy and client relationships for pharma accounts, focusing on HCP and DTC programs.
• Translate client objectives into audience strategies, channel recommendations, and activation plans.
• Collaborate with Applied Intelligence, Discoverability, Programmatic, and Social teams to deliver integrated media solutions.
• Monitor program performance and guide teams in translating data into actionable optimizations.
• Identify organic growth opportunities by promoting MERGE’s offerings and supporting new business pitches.
• Develop talent and stay ahead of pharma marketing shifts, AI, privacy, and emerging channels.

Skills

Pharma media strategy

HCP strategy

Data-driven

Collaborative

Strong communicator

Programmatic experience

Job description

MERGE is a marketing and technology agency for health and wellness, seeking a Director of Pharma Media to lead day-to-day media strategy for pharma accounts and build integrated HCP and DTC audience plans. You’ll partner with cross-functional teams to deliver data-driven, outcome-focused campaigns that advance client goals.

You will mentor junior staff, stay current on industry shifts, and identify growth opportunities for clients, while collaborating across programs to ensure cohesive execution.