Pharma Media Strategy Director (DTC & HCP)

Gainor Staffing; New York (NY); Hybrid; USD 145,000 - 155,000; Full time

Benefits offered by this job

Unlimited PTO

Benefits

Job summary

Gainor Staffing in Metro New York, NY (Hybrid) is seeking a Director of Media Strategy to lead integrated media for a high-profile pharmaceutical account. The role demands translating business goals into cross-channel media plans with data analytics and strong client leadership.

You will collaborate with data scientists, media buyers, and strategy leads, mentoring the team and managing vendor relationships while ensuring regulatory alignment and audience targeting compliance.

Qualifications

• 12+ years of integrated media planning experience
• Experience with pharma / regulated healthcare environments
• Strong leadership and client relationship skills
• Ability to translate insights into media direction
• Cross-channel, data-informed strategist

Responsibilities

• Own and steer DTC and HCP media strategy for a major pharma brand
• Partner with data scientists, media buyers, and client strategy leads
• Develop full-funnel integrated plans across healthcare channels
• Ensure regulatory alignment (MLR) and audience targeting compliance
• Mentor and lead a collaborative media team
• Manage vendor partners and agency relationships
• Present insights and strategic direction to senior stakeholders

Job description

Gainor Staffing in Metro New York, NY (Hybrid) is seeking a Director of Media Strategy to lead integrated media for a high-profile pharmaceutical account. The role demands translating business goals into cross-channel media plans with data analytics and strong client leadership.

You will collaborate with data scientists, media buyers, and strategy leads, mentoring the team and managing vendor relationships while ensuring regulatory alignment and audience targeting compliance.