Director, Media Strategy

Gainor Staffing; New York (NY); Hybrid; USD 145,000 - 155,000; Full time

Benefits offered by this job

Unlimited PTO

Benefits

Job summary

Gainor Staffing in Metro New York, NY (Hybrid) is seeking a Director of Media Strategy to lead integrated media for a high-profile pharmaceutical account. The role demands translating business goals into cross-channel media plans with data analytics and strong client leadership.

You will collaborate with data scientists, media buyers, and strategy leads, mentoring the team and managing vendor relationships while ensuring regulatory alignment and audience targeting compliance.

Qualifications

• 12+ years of integrated media planning experience
• Experience with pharma / regulated healthcare environments
• Strong leadership and client relationship skills
• Ability to translate insights into media direction
• Cross-channel, data-informed strategist

Responsibilities

• Own and steer DTC and HCP media strategy for a major pharma brand
• Partner with data scientists, media buyers, and client strategy leads
• Develop full-funnel integrated plans across healthcare channels
• Ensure regulatory alignment (MLR) and audience targeting compliance
• Mentor and lead a collaborative media team
• Manage vendor partners and agency relationships
• Present insights and strategic direction to senior stakeholders

Job description

We’re supporting amodern, data-driven marketing organizationthat brings together strategists, researchers, creatives, and data scientists to build breakthrough media programs. This team sits at the intersection ofscience, storytelling, and performance, partnering with some of the most recognized brands across healthcare, tech, finance, entertainment, and consumer categories. They are growing and looking for aDirector, Media Strategyto lead integrated media strategy for ahigh-profile pharmaceutical accountspanning bothdirect-to-consumer (DTC)andhealthcare professional (HCP)audiences. This is asenior strategic role— ideal for someone who knows how to translate business objectives into measurable cross-channel media plans, collaborate deeply with data & analytics, and own client relationships at the leadership level.

What You’ll Lead

• Own and steer DTC and HCP media strategy for a major pharma brand
• Partner closely with data scientists, media buyers, and client strategy leads
• Develop full-funnel integrated plans across endemic healthcare, EHR, point-of-care, programmatic, OOH, and conference channels
• Ensure regulatory alignment (MLR) and audience targeting compliance
• Mentor and lead a collaborative media team
• Manage vendor partners and agency relationships
• Present insights, performance recommendations, and strategic direction to senior stakeholders

Who You Are

• 12+ yearsof integrated media planning experience, with significant experience with both DTC + HCP
• Experience working inpharma / regulated healthcare environments
• Comfortable leading bothDTC & HCPplanning approaches
• Strong communicator who builds trust with senior-level client partners
• Data-informed strategist who can translate insights into direction
• A leader who develops people and drives clarity

Why This Role

• Senior visibility + influence across brand and business decisions
• Highly collaborative environment with deep analytical support
• Opportunity to shape the future of healthcare media innovation

Location: Metro New York, NY (Hybrid) Compensation: $145K–$155K base + benefits + unlimited PTO

Gainor is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Gainor are based on business needs, job requirements and individual qualifications, without regard to race, color, religion, creed, sex, sexual orientation, gender (including gender identity and expression), age, national origin, immigration status, marital or familial status, citizenship status, ancestry, physical or mental disability, genetic information, reproductive health decision making, veteran or military status, or any other characteristic or status protected under applicable federal, state, or local law.