Pharma Media Strategy Lead — Data-Driven

Omnicom Media; New York (NY); On-site; USD 85,000 - 115,000; Full time

Job summary

Omnicom Media in New York is seeking a Supervisor-level professional to lead data-driven, integrated media strategy for pharmaceutical and healthcare clients across HCPs, patients and caregivers.

The role focuses on coordinating traditional and digital media channels, leveraging syndicated and proprietary data, and presenting recommendations in client meetings. You will mentor junior team members and ensure timely, accurate deliverables.

Qualifications

• 3+ years of integrated offline and online media planning experience.
• Experience in the Pharmaceutical category preferred.
• Experience in supporting development of thoughtful, insight-driven and integrated media strategies.
• Hands-on familiarity with offline and online media channels and budget setting.

Responsibilities

• Utilize all available resources to support development of integrated, data-driven media strategy and channel mix.
• Mine audience and media data to summarize key takeaways and opportunities.
• Define high-value audiences and propose data-driven strategies to find them.
• Support managers in development of media briefs and strategic recommendations grounded in data.
• Accountable for timelines and accuracy of team outputs and deliverables.
• Attend and present media assignments in live client meetings.
• Train and mentor junior team members on the Strategy team.

Skills

Integrated media planning

Pharmaceutical experience

Data-driven strategy

Client presentation

Tools

Kantar

Telmar

Comscore

Pathmatics

Job description

Omnicom Media in New York is seeking a Supervisor-level professional to lead data-driven, integrated media strategy for pharmaceutical and healthcare clients across HCPs, patients and caregivers.

The role focuses on coordinating traditional and digital media channels, leveraging syndicated and proprietary data, and presenting recommendations in client meetings. You will mentor junior team members and ensure timely, accurate deliverables.