Media Strategy Lead – Data-Driven, Pharma

Adelphi Group; New York (NY); Vor Ort; USD 85.000 - 115.000; Vollzeit

Zusammenfassung

Omnicom Media in New York is seeking a Supervisor-level Strategy and Planning professional to lead data-driven, integrated media planning for pharmaceutical and healthcare clients. You will collaborate on multi-channel strategies that align with client goals and lifecycle stages, balancing traditional and digital channels.

The role requires 3+ years in integrated media planning, familiarity with syndicated tools, and the ability to mentor junior staff in delivering timely, accurate projects.

Qualifikationen

• 3+ years of integrated offline and online media planning experience.
• Experience in pharmaceutical category preferred, with consumer/patient and HCP exposure a plus.

Aufgaben

• Develop data-driven, integrated media strategy and channel mix across Traditional & Digital media.
• Summarize audience insights and opportunities to inform campaigns.
• Define high-value audiences and propose effective strategies to reach them.
• Create media briefs and strategic recommendations grounded in data and visualization.

Kenntnisse

Integrated media planning

Pharma experience

Data-driven strategy

Audience insights

Tools

Kantar

Telmar

Comscore

Pathmatics

Jobbeschreibung

Omnicom Media in New York is seeking a Supervisor-level Strategy and Planning professional to lead data-driven, integrated media planning for pharmaceutical and healthcare clients. You will collaborate on multi-channel strategies that align with client goals and lifecycle stages, balancing traditional and digital channels.

The role requires 3+ years in integrated media planning, familiarity with syndicated tools, and the ability to mentor junior staff in delivering timely, accurate projects.