Pharma Media Director: Lead HCP/DTC Strategy (Remote)

MERGE; North Carolina; Hybrid; USD 101,000 - 148,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Life insurance

401K

Lifestyle Spending Account

Paid time off

Disability insurance

Job summary

MERGE seeks a Director, Pharma Media to lead day-to-day media strategy for pharmaceutical accounts. You will own HCP and DTC audience plans and partner with cross-functional teams to deliver integrated media solutions that align with client goals.

You will guide optimization, stay ahead of pharma marketing shifts, and mentor junior team members while leveraging data and AI insights in decision-making. Location: United States, hybrid options available.

Qualifications

• 7+ years of media experience with pharma marketing and HCP strategy.
• Experience across integrated HCP and DTC programs is highly desired.
• Ability to translate client objectives into audience strategies and channel recommendations.

Responsibilities

• Lead day-to-day pharma media strategy and client relationships.
• Build audience and channel plans for HCP and DTC segments.
• Collaborate with analytics, programmatic, social, and discovery teams to deliver integrated media solutions.
• Guide campaign performance and optimize based on data insights.
• Identify growth opportunities and support new business pitches.

Skills

Pharma media

HCP strategy

Strategic leadership

Cross-functional collaboration

Data-informed planning

Communication

Programmatic media

Job description

MERGE seeks a Director, Pharma Media to lead day-to-day media strategy for pharmaceutical accounts. You will own HCP and DTC audience plans and partner with cross-functional teams to deliver integrated media solutions that align with client goals.

You will guide optimization, stay ahead of pharma marketing shifts, and mentor junior team members while leveraging data and AI insights in decision-making. Location: United States, hybrid options available.