Pharma Media Director: HCP/DTC Strategy Leader

MERGE; United States; Remote; USD 112,000 - 134,000; Full time

Benefits offered by this job

Medical benefits

Dental & Vision

401K

Lifestyle Spending Account

Job summary

MERGE is a marketing and technology agency specializing in health and wellness. We are seeking a Director of Pharma Media to lead media strategy and delivery across pharmaceutical accounts, focusing on HCP audiences and integrated HCP/DTC programs.

You will own day-to-day media strategy, build audience plans, and partner with cross-functional teams to deliver data-driven media solutions that align with client goals. Remote within the United States is possible.

Qualifications

• 7+ years of media experience with pharma marketing and HCP strategy.
• Oncology experience across integrated HCP and DTC programs is highly desired.
• Comfort with data, attribution, MMM, and experimentation informs planning.

Responsibilities

• Lead day-to-day media strategy development and client relationships for pharma accounts.
• Build audience strategies, channel recommendations, activation priorities, and optimization plans.
• Collaborate with Applied Intelligence, Discoverability, Programmatic, and Social teams to deliver integrated media solutions.

Skills

Pharma media strategy

HCP strategy

Data-driven decision making

Cross-functional collaboration

Strong communicator

Programmatic & paid media

Job description

MERGE is a marketing and technology agency specializing in health and wellness. We are seeking a Director of Pharma Media to lead media strategy and delivery across pharmaceutical accounts, focusing on HCP audiences and integrated HCP/DTC programs.

You will own day-to-day media strategy, build audience plans, and partner with cross-functional teams to deliver data-driven media solutions that align with client goals. Remote within the United States is possible.