Remote Digital Personalization Strategist – A/B Testing & Segmentation

Avantor, Inc.; United States; On-site; USD 90,000 - 130,000; Full time

Job summary

Avantor, Inc. is seeking a strategic Digital Personalization Strategist to design, implement, and optimize dynamic digital experiences that boost customer engagement and drive business objectives.

You will lead audience segmentation, collaborate with Analytics and MarTech teams, and run A/B and multivariate testing across web and mobile platforms to inform future personalization strategies.

Qualifications

• 3–5+ years of personalization, digital marketing, or UX optimization.
• High School Diploma required; Bachelor's preferred.
• Experience with analytics and experimentation platforms.

Responsibilities

• Develop and implement personalized experience strategies to support acquisition, engagement, and retention.
• Own segmentation strategies and collaborate with Analytics and MarTech teams.
• Lead testing across web and mobile experiences and analyze results.

Skills

Personalization strategy

Audience segmentation

A/B testing

UX optimization

Web analytics

Cross-functional collaboration

Education

Bachelor's Degree in Marketing

Bachelor's Degree in Computer Science

Tools

Adobe Analytics

Google Analytics

Adobe Target

Optimizely

Job description

Avantor, Inc. is seeking a strategic Digital Personalization Strategist to design, implement, and optimize dynamic digital experiences that boost customer engagement and drive business objectives.

You will lead audience segmentation, collaborate with Analytics and MarTech teams, and run A/B and multivariate testing across web and mobile platforms to inform future personalization strategies.