Performance Media Lead: PPC, Programmatic & CTV

Hertz Global Holdings, Inc.; Atlanta (GA); Ibrido; USD 72.000 - 120.000; Tempo pieno

Vantaggi offerti da questo lavoro

Paid Time Off

Employer 401(k) matching

Parental Leave & Adoption Assistance

Employee Assistance Program

Educational Reimbursement & Discounts

Hertz employee discounts

Descrizione del lavoro

Hertz Global Holdings, Inc. seeks a Media Marketing Manager to own performance media strategy and execution for Hertz, Dollar Car Rental, and Thrifty Car Rental brands.

You will drive bookings and ROAS targets across PPC, programmatic display/video, CTV, paid social, and retargeting, partnering with agencies to maximize revenue per booking and reduce CAC. This role requires collaboration across Global Paid Media & Advertising, with a hybrid work arrangement in Estero, FL or Atlanta, GA, and a

Competenze

• Bachelor’s degree in Marketing, Finance, Business, or related area preferred.
• 5+ years of performance media experience planning and buying paid search, programmatic display/video, paid social, and retargeting.
• Proven experience optimizing to booking, ROAS, CAC, and revenue targets in e-commerce; travel/hospitality experience preferred.
• Hands-on experience with Google Ads, Microsoft Advertising, and DSP platforms (The Trade Desk, DV360, or Amazon DSP).
• Experience managing sizable media budgets, forecasting and pacing to hit commercial goals.
• Strong analytics experience with GA4, Adobe Analytics, Excel/Sheets, and BI tools.

Mansioni

• Plan, launch, and optimize paid search campaigns across Google Ads and Microsoft Advertising to drive bookings and ROAS.
• Own programmatic display/video buying across DSPs for prospecting and retargeting; manage audience strategy and brand safety.
• Lead paid video and CTV/OTT campaigns to incremental reach and booking lift with measurable site visits and reservations.
• Manage paid social campaigns for demand generation and retargeting; align creatives by audience and travel window.
• Build and maintain retargeting programs; optimize frequency and suppression to protect efficiency.
• Drive conversion-rate optimization with landing-page alignment, offers, and testing; coordinate with E‑commerce.

Conoscenze

Google Ads

DV360

The Trade Desk

Analytics

Budget management

Cross-functional collaboration

Formazione

Bachelor’s degree in Marketing, Business, or related field

Strumenti

Google Ads

Microsoft Advertising

DV360

The Trade Desk

GA4/Adobe Analytics

Descrizione del lavoro

Hertz Global Holdings, Inc. seeks a Media Marketing Manager to own performance media strategy and execution for Hertz, Dollar Car Rental, and Thrifty Car Rental brands.

You will drive bookings and ROAS targets across PPC, programmatic display/video, CTV, paid social, and retargeting, partnering with agencies to maximize revenue per booking and reduce CAC. This role requires collaboration across Global Paid Media & Advertising, with a hybrid work arrangement in Estero, FL or Atlanta, GA, and a