Performance Marketing Specialist - Paid Search

Pearson; Nashville (TN); On-site; USD 55,000 - 140,000; Full time

Job summary

Pearson in Nashville is seeking a detail-oriented Specialist, Performance Marketing to support paid search campaigns across multiple markets. You will execute, monitor, and optimize campaigns to drive enrollment and educational product adoption, reporting results to stakeholders.

Reporting to the Principal, Performance Marketing, you will partner with analytics, enrollment, and creative teams to implement updates, test strategies, and ensure accurate tracking and ROI improvements.

Qualifications

• 3–6 years hands-on experience managing Paid Search campaigns.
• In-depth experience with Google Ads and Google Analytics.
• Familiarity with SA360 bid management.
• Experience analyzing campaign performance data and optimization.
• Strong analytical and problem-solving skills.
• Excellent attention to detail and organizational skills.
• Proficiency with Excel and performance reporting tools.
• Strong written and verbal communication skills.

Responsibilities

• Execute and manage paid search campaigns across Google Ads, Microsoft Ads, and SA360.
• Implement updates, copy changes, audience targeting, budgets, and optimizations.
• Monitor daily performance and identify trends, issues, opportunities.
• Collaborate with agencies and internal teams to ensure timely implementations.
• Maintain campaign documentation, testing logs, and performance records.
• Support automation opportunities to improve workflows.

Skills

Paid Search

Google Ads

Google Analytics

SA360

Excel

Communication

Analytical thinking

Attention to detail

Tools

SA360

Job description

Pearson in Nashville is seeking a detail-oriented Specialist, Performance Marketing to support paid search campaigns across multiple markets. You will execute, monitor, and optimize campaigns to drive enrollment and educational product adoption, reporting results to stakeholders.

Reporting to the Principal, Performance Marketing, you will partner with analytics, enrollment, and creative teams to implement updates, test strategies, and ensure accurate tracking and ROI improvements.