Performance Marketing Specialist

E&ICT Academy, IIT Kanpur; United States; Remote; USD 90,000 - 140,000; Full time

Job summary

E&ICT Academy, IIT Kanpur is seeking a growth-focused marketing lead to own the digital strategy, driving user acquisition and revenue in a high-growth EdTech context.

You will manage paid channels (Google, Meta, LinkedIn, YouTube), analyze data to optimize CAC, ROAS, and LTV, and collaborate with creative, content, and analytics teams to improve landing pages and campaigns. This role demands a data-driven mindset and cross-functional collaboration.

Qualifications

• 3+ years in performance or growth marketing at a high-growth B2C startup, EdTech preferred.
• Hands-on management of large paid media budgets and CAC/ROAS/LTV optimization.
• Strong knowledge of major paid channels (Google, Facebook, LinkedIn, YouTube).
• Analytical mindset with data-driven decision making and growth problem solving.
• Effective cross-functional collaboration and communication.

Responsibilities

• Own and lead the digital marketing strategy with focus on growth, user acquisition, and revenue while optimizing CAC.
• Develop and execute paid media strategies across Google Ads, Meta, LinkedIn, and other channels.
• Analyze performance data to identify trends, optimize funnels, and maximize ROI.
• Collaborate with creative, content, and analytics teams to craft ads and landing pages.
• Implement growth loops and A/B testing to refine campaigns.
• Work with Tech, Product, and Data Analytics teams to improve tracking and campaign effectiveness.
• Stay updated on industry trends and emerging performance marketing tactics.

Skills

Performance marketing

Growth marketing

Data-driven decision making

Cross-functional collaboration

Strategic thinking

Tools

Google Ads

Facebook Ads

LinkedIn Ads

YouTube Ads

Job description

Role & responsibilities

• Own and lead the digital marketing strategy with a focus on growth, user acquisition, and revenue while optimizing CAC (Customer Acquisition Cost).
• Develop and execute paid media strategies across platforms such as Google Ads, Meta (Facebook & Instagram), LinkedIn, and other sponsored publisher channels.
• Analyze performance data to identify trends, optimize conversion funnels, and maximize marketing ROI.
• Collaborate with creative, content, and analytics teams to craft compelling ad creatives and landing pages for better engagement and conversions.
• Implement growth loops and A/B testing frameworks to continuously refine marketing campaigns.
• Work closely with Tech, Product, and Data Analytics teams to build automation, improve tracking, and enhance campaign effectiveness.
• Stay updated on industry trends, algorithm changes, and emerging performance marketing tactics to maintain a competitive edge.

Preferred candidate profile

• 3+ years of experience in performance marketing, growth marketing, or digital marketing in a high-growth B2C startup, preferably in the EdTech space.
• Hands-on expertise in managing large-scale performance marketing budgets and optimizing for CAC, ROAS, and LTV.
• Strong knowledge of Google Ads, Facebook Ads, LinkedIn Ads, YouTube, and other paid acquisition channels.
• Highly analytical mindset with a data-driven approach to decision-making.
• Strong problem-solving skills with a first-principles approach to growth challenges.
• Ability to collaborate cross-functionally and communicate insights effectively.
• Experience in project management and execution of multi-channel campaigns.