Performance Marketing Expert

paranoid; Union (NJ); On-site; USD 70,000 - 90,000; Full time

Job summary

Paranoid is seeking a Performance Marketing Specialist in Union, New Jersey to develop and optimize marketing strategies. You will launch campaigns across platforms like Google and LinkedIn, manage budgets, and analyze performance for growth.

The ideal candidate has over 2 years of experience in performance marketing, is confident with tracking and attribution, and possesses strong analytical skills. If you're results-driven and collaborative, we want to hear from you!

Qualifications

• 2+ years of experience in performance marketing.
• Confident with tracking and attribution.
• Strong analytical skills and structured way of working.

Responsibilities

• Campaign setup and optimization (Google, Meta, LinkedIn, Bing).
• Budget management and ROAS/CAC optimization.
• Reporting, experiment design and hypothesis testing.
• Close collaboration with Creative & Analytics.

Skills

Campaign setup and optimization

Budget management

Analytical skills

Job description

You develop performance marketing strategies, launch campaigns, and optimize for growth based on data.

Your responsibilities

• Campaign setup and optimization (Google, Meta, LinkedIn, Bing)
• Budget management and ROAS/CAC optimization
• Reporting, experiment design and hypothesis testing
• Close collaboration with Creative & Analytics

Your profile

• 2+ years of experience in performance marketing
• Confident with tracking and attribution
• Strong analytical skills and structured way of working