Performance Marketing Manager

Ascendo Resources; Miami (FL); On-site; USD 120,000 - 180,000; Full time

Job summary

Ascendo Resources in Miami seeks a results-focused marketer to own paid social strategy and performance within a fast-paced, enterprise-focused B2B SaaS environment.

You will lead cross-channel campaigns, work with creative and product teams, and optimize for pipeline growth and ARR through rigorous measurement and testing.

Qualifications

• 5–7+ years leading paid social and performance media in a B2B SaaS environment.
• Proven ability to drive pipeline and ARR through campaigns.
• Expert-level knowledge of Meta, LinkedIn, YouTube and self-serve networks.
• Strong analytical toolkit with ROAS, CAC, LTV metrics.

Responsibilities

• Lead strategy, execution, and optimization of performance media across Meta, LinkedIn, YouTube, and other channels to hit revenue targets.
• Build full-funnel programs to drive awareness, engagement, and enterprise pipeline.
• Develop advanced audience strategies using first-party data, ABM, lookalikes, and segmentation.
• Design A/B and multivariate tests across creative, copy, audiences, and landing pages.
• Collaborate with Lifecycle, Content, Brand Marketing, Creative and Design to ensure attribution and CRM integration.
• Establish scalable testing frameworks and optimization standards.

Skills

Paid social strategy

B2B SaaS marketing

ROAS optimization

ABM

Analytics & attribution

CRM integration

Tools

Salesforce

HubSpot

Tag Management

Job description

Position Overview This role sits at the intersection of growth strategy and performance execution. You will design data-driven audience strategies, scale full-funnel acquisition campaigns, collaborate closely with creative teams, and leverage analytics to unlock scalable growth. As the owner of the paid social roadmap, you will drive end-to-end campaign performance and shape how performance media contributes to company pipeline and revenue.

We are seeking a results-oriented marketer who thrives in fast-paced environments, embraces continuous testing, and holds a strong track record of converting media spend into measurable business impact.

Key Responsibilities

Drive Media Strategy & Performance Growth

• Lead the strategy, execution, and optimization of performance media across Meta, LinkedIn, and emerging digital channels to hit aggressive revenue targets.
• Build integrated, full-funnel programs designed to drive brand awareness, mid-funnel engagement, and qualified enterprise pipeline.
• Build advanced audience strategies using first-party data, account-based targeting (ABM), lookalikes, and platform segmentation tools.
• Design structured A/B and multivariate tests across creative assets, copy, audience segments, and landing pages to identify key growth levers.
• Continually evaluate new acquisition channels, ad formats, and platform features to expand reach and lower customer acquisition costs (CAC).
• Establish scalable testing frameworks and optimization standards across all active campaigns.

Cross-Functional Collaboration

• Partner with Lifecycle, Content, and Brand Marketing to align paid campaigns with multi-touch buyer journeys.
• Work with Creative and Design teams to develop high-converting ad assets and provide feedback grounded in performance metrics.
• Coordinate with Operations and Analytics teams to ensure robust attribution modeling, CRM integration, and clear performance tracking.

Qualifications

• Experience: 5-7+ years leading paid social and performance media strategies in a B2B SaaS environment, with demonstrated success driving pipeline and ARR.
• Platform Mastery: Expert-level knowledge of Meta, LinkedIn, YouTube, and self-serve ad networks.
• Enterprise Focus: Proven success reaching enterprise decision-makers and navigating complex, multi-stakeholder sales cycles.
• Analytical Skills: Strong analytical toolkit with experience leveraging data to optimize campaigns and report on efficiency metrics (ROAS, CAC, LTV).
• Technical Aptitude: Solid understanding of multi-touch attribution, conversion APIs, tag management, and CRM workflows (e.g., Salesforce, HubSpot).
• Execution & Strategy: Ability to switch seamlessly between high-level strategy and hands-on campaign execution.

Preferred Qualifications

• Experience managing high-six or seven-figure annual ad budgets in a high-growth tech organization.
• Hands-on experience with secondary acquisition channels (e.g., Reddit, CTV, Programmatic, Audio).
• Experience targeting legal, corporate compliance, or specialized professional services verticals.