Performance Marketing Specialist

Fulcrum; United States; Remote; USD 110,000 - 140,000; Full time

Job summary

Fulcrum, a consulting-led digital marketing agency, seeks a Performance Marketing Specialist to lead high-value U.S. client portfolios. This role requires strong client management skills and experience in various digital marketing channels, offering significant growth opportunities within a supportive and inclusive environment.

Benefits

100% Remote

401k eligibility on the first day

Medical, Dental, Vision all provided on the first day

All equipment provided

Excellent avenues for learning & development

Qualifications

• 4+ years' experience in Paid Search & 2-3 years in Paid Social required.
• Experience with multi-channel clients is desirable.
• Knowledge of tracking performance campaigns needed.

Responsibilities

• Manage and grow a portfolio of clients while ensuring their success.
• Develop strategies for clients that define investment, channels, and targeting.
• Collaborate with digital teams to effectively deliver campaigns.

Skills

Client management

Campaign optimization

Problem-solving

Education

4+ years of hands-on experience in Paid Search

2-3 years of experience in Paid Social

Experience with major marketing channels

Tools

Google Analytics

Job description

Join to apply for the Performance Marketing Specialist role at Fulcrum

Join to apply for the Performance Marketing Specialist role at Fulcrum

We're partnering with a consulting-led digital marketing agency that prioritizes driving profitable growth for a diverse range of clients, including innovative scale-ups, global brands, and private equity firms. With a comprehensive suite of in-house capabilities, including media buying and advertising, creative, SEO, social media management, content, web analytics and attribution, and website development, they offer visionary yet pragmatic solutions. They operate with a focus on innovation, diversity, and excellence, fostering a supportive and caring company culture.

They are currently seeking a Performance Marketing Specialist to lead a portfolio of high-value clients across various verticals within the US market. This role is designed for a proactive, flexible, and dedicated individual who can operate autonomously. You'll be instrumental in establishing and growing their US presence, with significant opportunities for career advancement as the team expands.

The Role

As a Performance Marketing Specialist, you will manage and grow a portfolio of clients, ensuring their success and fostering strong relationships. This is a hands-on role where you will leverage your expertise in performance marketing to drive strategy and execution. You'll be the primary point of contact for US clients, representing the agency and leading day-to-day communications and servicing.

Key Responsibilities

• Be responsible and accountable for the success and growth of your client portfolio, including in-platform management and execution.
• Develop intricate strategies for clients that define investment, channels, and targeting.
• Provide insight, analysis, and guidance to clients and the team on campaign optimization and opportunities.
• Collaborate with wider digital teams (SEO, Creative etc.) to effectively plan and deliver campaigns in budget to timeline.
• Own your accounts and be accountable for the finance, invoicing, and administration of your clients, setting the standard for best practice across all channels and platforms.

This Role Is for You If:

• You are a proactive, solution-oriented professional who can identify problems, spot opportunities, and escalate appropriately.
• You possess strong client management and relationship skills, with a focus on exceptional customer service and the ability to build and nurture strategic relationships.
• You are comfortable with autonomy, can operate effectively without constant micromanagement, and are looking for a long-term commitment with clear career growth opportunities.

About You

• 4+ years of hands-on experience in Paid Search and 2-3 years of experience in Paid Social are crucial.
• Experience with at least one other major marketing channel or platform (e.g., GMP, a programmatic DSP, Facebook Ads, etc.).
• Experience working across multi-channel clients (at least one other channel such as Display, Video, Paid Social, etc.) and experience with e-commerce and lead generation businesses is desirable.
• Knowledge of tracking performance campaigns (Google Analytics, tagging, ad serving, click tracking, call tracking).
• Demonstrated ability to work effectively and efficiently, with a strong sense of pride in your work.
• An agency background or experience as a freelancer is preferred due to the autonomous and remote nature of the role.

What's in it for you

• 100% Remote
• 401k eligibility on the first day
• Medical, Dental, Vision all provided on the first day
• All equipment provided (laptop, headset, mouse), with expensing options for small work-related technology purchases after initial setup
• Excellent avenues for learning & development with clear goals and milestones for your growth
• Opportunity to work alongside subject-matter experts who offer extensive knowledge and experience
• A super inclusive environment where you can contribute to the team, culture, and agency as a whole

Interview Process

• Screen with a Fulcrum Talent Director
• Two-way recorded video interview
• Reference check

Apply now to lead key accounts for a rapidly growing, consulting-led digital marketing agency with a global reach and a commitment to innovation and client success.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Marketing Services and Advertising Services

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