Vertical Marketing Specialist - CCRC

LPi; Wisconsin; Remote; USD 85,000 - 120,000; Full time

Job summary

Join LPi as a Vertical Marketing Specialist to drive revenue growth in the Continuing Care Retirement Community (CCRC) sector. You will develop and manage a strategic pipeline and collaborate with cross-functional teams to enhance client engagement and satisfaction. This role offers a competitive salary, bonus potential, and multiple employee benefits.

Benefits

Competitive Compensation Package

All Employee Bonus up to $2000 annually

Medical, Dental, and Vision Insurance Package

Company-paid Short-Term Disability and Life Insurance

401k with company match

Paid Vacation time

Paid Community Service Hours & Matching Donation programs

Paid Holidays and your Birthday off

Qualifications

• Minimum of 3 years of experience in marketing, business development, or B2B sales.
• Experience in pioneering or opening new markets is strongly desired.
• Proven track record in generating leads and closing sales.

Responsibilities

• Create and implement lead generation strategies.
• Build and manage a pipeline of prospects from prospecting to closing deals.
• Collaborate with marketing, product, and operations teams for client satisfaction.

Skills

Research

Communication

Analytical skills

Relationship-building

Strategic planning

Education

Bachelor’s degree in Business, Marketing, Communications, or related field

Tools

CRM systems (Salesforce)

Microsoft Office

Job description

4 days ago Be among the first 25 applicants

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This range is provided by LPi. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$85,000.00/yr - $120,000.00/yr

Vertical Marketing Specialist - Continuing Care Retirement Community (CCRC)

Join LPi, a national leader in digital and print solutions for nonprofits, churches, and local communities. We are passionate about helping mission-driven organizations thrive, and we’re growing our remote team to support our expansion into new markets. Join us and help innovate the way we reach new verticals with impactful advertising solutions.

As our Vertical Marketing Specialist, you’ll play a key role in driving revenue growth by identifying, developing, and managing the new vertical market of CCRCs for LPi’s hyper-local advertising solutions. You will act as a capture specialist—researching opportunities, building a strategic pipeline, and leading the full sales cycle from prospecting to close.

You will:

• Create and implement lead generation strategies within identified vertical markets.
• Build and manage a pipeline of prospects within assigned verticals, including prospecting, qualifying, presenting solutions, negotiating, and closing deals.
• Develop an in-depth understanding of target industries and tailor messaging and sales approaches accordingly.
• Collaborate closely with marketing, product, and operations teams to ensure seamless onboarding and client satisfaction.
• Track and report on market intelligence, lead activity, sales performance, and progress toward goals.
• Represent the company at industry events, trade shows, and webinars, as needed, to support market expansion initiatives.
• Conduct research and analysis to identify, validate, and prioritize new vertical markets for our advertising products.
• Develop business cases and present recommendations to senior leadership for new vertical market entry.
• Continuously seek opportunities for process improvements and provide feedback on product positioning and market needs.
  
  
  

What you’ll bring to the table:

• Bachelor’s degree in Business, Marketing, Communications, or related field preferred.
• Minimum of 3 years of experience in marketing, business development, communications or B2B sales in the designated Vertical Market(s) in either a client or agency role.
• Experience in pioneering or opening new markets is strongly desired.
• Proven track record of successfully generating leads and closing sales in a consultative, solution-based environment.
• Strong research, analytical, and strategic planning skills.
• Exceptional communication and relationship-building skills.
• Highly self-motivated, entrepreneurial mindset with the ability to operate independently.
• Strong organizational skills with the ability to manage multiple priorities effectively.
• Proficiency with CRM systems (Salesforce) and Microsoft Office applications.
• Experience selling advertising, marketing solutions, or media products strongly preferred.
• Willingness to travel overnight (up to 30%)
  
  
  

What we’ll provide:

• Competitive Compensation Package of $100,000 base salary plus bonuses based on performance goals
• All Employee Bonus up to $2000 annually
• Expense Reimbursement
• Medical, Dental, and Vision Insurance Package
• Company-paid Short-Term Disability and Life Insurance
• 401k with company match
• Paid Vacation time, Holidays, and even your Birthday off
• Paid Community Service Hours & Matching Donation programs
• And much more
  
  
  

Why LPi?

We believe that where you work matters and that our employees make a difference. For over five decades LPi has been the leader in print and digital communication, helping thousands of nonprofits, churches, and communities intentionally communicate with their audience and grow their engagement. Our Core Values are pivotal to our employees' success and satisfaction. Visit our website to learn more: www.4lpi.com

We are an equal opportunity employer

#JT4LPI

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Book and Periodical Publishing

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