DTC Performance Marketing Manager

Medterra CBD, LLC; United States; Remote; USD 95,000 - 120,000; Full time

Job summary

A leading botanical wellness company seeks a data-driven DTC Performance Marketing Manager to lead and optimize paid media programs. This role focuses on driving customer acquisition for Medterra’s CBD business by managing efficient budgets and increasing revenue through strategic campaigns.

Benefits

Comprehensive medical, dental, and vision insurance

Unlimited vacation policy

Paid parental leave

Wellness allowance

401(k) with company matching

Qualifications

• 3+ years managing performance marketing campaigns.
• Experience with digital channels: social, search, affiliate.
• Strong analytical skills to optimize campaign performance.

Responsibilities

• Plan, launch, and optimize paid campaigns across channels.
• Monitor performance metrics and manage budgets.
• Analyze campaign data and generate insights for improvement.

Skills

Analytical skills

Performance marketing

Data-driven decision making

Education

Bachelor’s degree in Marketing

Tools

Google Analytics

Meta Ads Manager

TikTok Ads Manager

Job description

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This range is provided by Medterra. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$95,000.00/yr - $120,000.00/yr

About Medterra

Founded in 2017, Medterra has evolved from an innovative CBD start-up into a forward-thinking botanical wellness company. As experts in the industry, our mission is to empower individuals to optimize their mental and physical well-being. We combine cutting-edge natural ingredients with scientific advancements to create superior wellness solutions that are accessible to all, offering tangible results everyone can feel.

Job Summary

We are looking for a data-driven and results-orientedDTC Performance Marketing Manager to lead the planning, execution, and optimization of paid media programs across digital channels that include paid social, paid search, affiliates and programmatic channels. This role will be critical in scaling customer acquisition for Medterra’s DTC CBD business, managing a performance budget, and driving efficient CAC while increasing new customer revenue.

Key Responsibilities

• Plan, launch, and optimize paid campaigns across social, search, affiliate, and programmatic channels to drive customer acquisition and revenue.
• Monitor daily performance metrics, managing bids, budgets, and pacing to ensure channel efficiency and target KPIs.
• Analyze campaign data and generate actionable insights to improve ROI, reduce CAC, and enhance overall performance.
• Deliver weekly and monthly performance reports including CAC, ROAS, spend efficiency, and LTV by channel
• Develop audience strategies and run A/B tests to improve conversion rate, ROAS, and LTV
• Collaborate with internal stakeholders, including creative, analytics, influencer and retention teams, to align messaging and funnel strategies.
• Optimize landing pages and funnel performance in collaboration with web and creative teams
• Partner with affiliate networks and display platforms to identify new opportunities and negotiate effective placements.
• Maintain accurate and up-to-date task management and reporting through platforms like Monday.com.
• Stay updated on platform trends, algorithm changes, and competitive activity to inform campaign adjustments.

Key Qualifications & Skills

Required

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 3+ years of experience managing performance marketing campaigns across multiple digital channels.
• Proficiency with paid social (Meta, TikTok), paid search (Google Ads), affiliate, and display platforms.
• Strong analytical skills with hands-on experience using data to optimize campaign performance.
• Comfort with marketing attribution, GA4, and third-party tools (e.g., Triple Whale, Northbeam)
• Experience collaborating with creative teams and iterating on ad performance
• Experience working with regulated products or highly scrutinized ad categories.
• Familiarity with DTC ecommerce KPIs and platforms.

Preferred

• Experience using tools like Google Analytics, Meta Ads Manager, TikTok Ads Manager, and affiliate networks (e.g., ShareASale, Impact).
• Knowledge of feed management tools (e.g., Feedonomics, Channable) and experience integrating with ecommerce platforms like Shopify.

Success Metrics / KPIs

• Customer Acquisition Cost (CAC)
• Return on Ad Spend (ROAS) by channel
• Conversion Rate (CVR)
• Click-Through Rate (CTR)
• Number of New-to-Brand Customers
• Budget adherence and pacing accuracy
• Competitive Compensation Package including Salary, Bonus, Benefits, and Generous 401k Savings Plan with company matching
• Unlimited vacation policy that you're encouraged to use, sick time, paid holidays
• Paid parental leave
• Medical, Dental, Vision and Life Insurance
• Annual Wellness Allowance including Fitness, Groceries, Health, Nutrition, Spa Treatment Reimbursements
• 100% remote workforce with annual reimbursement for home office technology and equipment
• Robust Employee Assistance Program (for you and your loved ones)
• • Training and Development Programs

Job Type

• Travel requirements: Less than 10%, as needed for team offsites or industry events

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Advertising, Marketing, and Analyst

• Industries

  Retail Health and Personal Care Products

Referrals increase your chances of interviewing at Medterra by 2x

Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

Paid maternity leave

Paid paternity leave

Disability insurance

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