Performance Marketing Specialist

JOBS by allUP; United States; On-site; USD 72,000 - 111,000; Part time

Job summary

A full-service creative agency, Robeson Parks, is seeking a Performance Marketing Specialist to drive paid advertising campaigns. With a focus on digital marketing strategies, the successful candidate will use their analytical skills to optimize campaigns across various platforms and ensure maximum ROI while collaborating with creative teams.

Qualifications

• 3+ years of experience in managing paid media campaigns.
• Demonstrable experience with paid media trends/strategies.
• Ability to manage multiple campaigns simultaneously.

Responsibilities

• Plan, launch, and optimize paid media campaigns across platforms.
• Monitor campaign performance and analyze data for insights.
• Generate and present detailed reports on campaign effectiveness.

Skills

Analytical mindset

Digital marketing

Paid media strategies

Communication

Job description

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JOBS by allUP provided pay range

This range is provided by JOBS by allUP. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$30.00/hr - $50.00/hr

About Our Client

Robeson Parks is a full-service creative agency driven by a community-centric approach to creativity. The agency’s mission is to forge new paths, influence culture and perspectives, and alleviate suffering through transformative storytelling.

As pioneers in the industry, Robeson Parks is dedicated to crafting compelling narratives and transformative experiences. The agency seeks individuals with a collective mindset—those who embody excellence and are fueled by a commitment to personal and professional growth. At its core, Robeson Parks nurtures polymaths—visionaries who excel across disciplines—and prioritizes environments where culture, creativity, and community converge to inspire innovation.

About The Opportunity

Robeson Parks is seeking a data-driven Performance Marketing Specialist to develop, execute, and optimize paid advertising campaigns across various digital channels. The ideal candidate will bring a strong analytical mindset, a passion for digital marketing, and a proven track record of driving conversions through strategic paid media efforts.

Key Responsibilities

• Plan, launch, and optimize paid media campaigns across platforms such as Google Ads, Meta Business Suite (Facebook & Instagram), TikTok, and other digital channels
• Monitor campaign performance, analyze data, and provide actionable insights to improve ROI
• Provide consultation on organic assets for boosting/paid support
• Develop and refine audience segmentation strategies for precise targeting and remarketing efforts
• Implement and evaluate A/B tests to improve ad copy, creative performance, and conversion rates
• Manage and allocate budgets efficiently to maximize campaign performance while minimizing costs
• Work closely with creative teams to ensure ad creatives align with campaign objectives
• Stay updated with the latest trends, platform updates, and best practices in digital advertising
• Generate and present detailed reports on key performance metrics, campaign effectiveness, and strategic recommendations

Qualifications

• 3+ years of experience in managing paid media campaigns
• Demonstrable experience with paid media trends/strategies
• Ability to manage multiple campaigns simultaneously and meet deadlines
• Strong communication and collaboration skills
• Pay: Hourly ($30-$50/hr) or Project-Based

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Contract

Job function

• Job function

  Marketing

• Industries

  Marketing Services

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