Founding Performance Marketing Lead

Amberes; San Francisco (CA); Hybrid; USD 200,000 - 280,000; Full time

Benefits offered by this job

Equity package

High autonomy

Direct impact on business growth

Job summary

A growing SaaS company in San Francisco is seeking a Performance Marketing Lead to own and scale their paid acquisition efforts. Ideal candidates will have at least 3 years of experience in a similar role, focusing on both analytical and creative skills to drive growth through key platforms like Google, Meta, and LinkedIn. This position offers a competitive base salary, performance bonus, and equity in a fast-paced environment.

Qualifications

• At least 3 years owning paid acquisition for B2B SaaS or successful brand.
• Experience in a venture-backed or PE-backed business.
• Hands-on knowledge of ad platforms and performance metrics.

Responsibilities

• Own paid media across Google, Meta, and LinkedIn.
• Build and optimise campaigns to hit CAC and pipeline targets.
• Write compelling ad copy and conduct deep analysis.

Skills

Paid acquisition

Data analysis

Google Ads expertise

Creativity

Collaboration

Tools

Google Ads

Meta Ads Manager

LinkedIn Campaign Manager

Job description

Base pay range

$200,000.00/yr - $280,000.00/yr

Performance Marketing Lead / Founding Marketeer

Location: San Francisco or NYC, Hybrid in either location

We’re looking for a Performance Marketing Lead to own and scale paid acquisition across Google, Meta, and LinkedIn. This is a rare opportunity to build a demand engine from the ground up — owning the full performance marketing funnel, from strategy and creative through to execution and optimisation.

If you have been in a Founding position, one of the first in, a Growth Marketeer for a rocket Start Up or Series-backed business, ideally A-C, we want to hear from you!

You\'ll collaborate closely with Founders daily, the board too, Product, Design, and Sales to launch high-converting campaigns, run landing page tests, and turn insights into action. Your work will help fuel predictable pipeline growth in a fast-scaling B2B SaaS environment.

What You’ll Be Doing

• Take full ownership of paid media across key platforms (Google, Meta, LinkedIn)
• Build and optimise campaigns to hit CAC, pipeline, and payback targets
• Conduct deep audience, keyword, and performance analysis to improve targeting and spend efficiency
• Write compelling ad copy that speaks to scaling B2B customers
• Work with cross-functional teams to test and improve landing pages
• Ensure a seamless handoff from marketing-qualified leads to sales demos
• Explore and experiment with emerging channels and new ad formats
• Manage a growing monthly ad budget (currently significant and scaling quickly)

Who We’re Looking For

• You’ve spent at least 3 solid years owning paid acquisition for a B2B SaaS company or a successful B2C/D2C brand, which has had great success across North America (something which has exceeded downloads and/or sales)
• You’ve worked in a venture-backed or PE-backed business (Series A–C preferred)
• You’ve helped build marketing from the ground up, not just optimised what already exists
• You know how to scale spend, lower CAC, and grow a qualified pipeline
• You’re hands-on in Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager
• You’re both analytical and creative — able to interpret data and write standout ad copy
• You test fast, learn quickly, and constantly iterate based on performance

About You

• You thrive in early-stage or scaling SaaS environments or B2B/D2C Brand, where systems are still being built
• You love the challenge of owning an entire function and being the go-to expert
• You get energy from building and iterating, not just maintaining
• You’re excited by the idea of being a strategic partner to founders, product, and sales
• You believe performance marketing is one of the most powerful levers for growth — and you love proving it
• Competitive OTE in the $200K–$280K base, + performance bonus on top
• Equity package in a fast-growing, venture-backed SaaS company
• High autonomy, direct impact, and a seat at the table as the business scales

If of interest, please apply!

Thanks,

Team Amberes

Seniority level

• Director

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• Software Development