Mid-Level Performance Marketing Specialist

True Talent Solutions Partners; San Francisco (CA); Hybrid; USD 130,000 - 190,000; Full time

Job summary

True Talent Solutions Partners in San Francisco is seeking a hands-on Paid Acquisition Specialist to own Meta and Google Ads campaigns end-to-end. You will build structures, run creative and audience tests, and make budget decisions based on performance data.

You will set up and optimize tracking with Meta Pixel, Conversions API, events, and UTMs. Expect collaboration in a hybrid in-person work environment with a startup mindset.

Qualifications

• 2–5 years of hands-on performance marketing experience.
• Experience with Meta and Google Ads campaigns.
• Experience setting up tracking and conversion events (UTM, CAPI).

Responsibilities

• Own Meta Ads and Google Ads campaigns from setup to optimization.
• Build campaign structures, run tests, and adjust budgets based on results.
• Set up and optimize tracking: Meta Pixel, Conversions API, events, UTMs.
• Analyze acquisition performance with GA4, PostHog, and other tools.
• Improve performance through consistent testing and iteration.

Skills

Campaign optimization

Paid acquisition

Data-driven decision making

In-person collaboration

Tools

Meta Ads Manager

Google Ads

GA4

PostHog

Conversions API

UTM tracking

Job description

About the Role

Join the growth team at an early-stage AI software startup and own paid acquisition across Meta and Google. You will build and improve campaigns hands-on, using performance data to guide testing and budget decisions.

What You'll Do

• Manage Meta Ads and Google Ads campaigns directly, from setup and launch through ongoing optimization.

• Build campaign structures, run creative and audience tests, and make regular budget decisions based on results.

• Set up and optimize tracking, including Meta Pixel, Conversions API, events, and UTM tracking.

• Analyze acquisition performance with GA4, PostHog, and other available measurement tools.

• Improve campaign performance and measurement processes through consistent testing and iteration.

What We're Looking For

• Two to five years of hands-on performance marketing experience, including at least one year executing campaigns in Meta and Google Ads.

• Experience setting up tracking and conversion events, building campaign structures, and making in-platform optimizations.

• Background in early-stage, AI-focused consumer or prosumer software, or other fast-moving startup environments.

• Familiarity with Meta Ads Manager, Google Ads, GA4, PostHog, CAPI, and UTM tracking.

• Based in or relocating to San Francisco, with availability for full-time in-person collaboration as part of a hybrid work arrangement.

Compensation & Benefits

Base salary is $130,000 to $190,000 annually. Visa sponsorship is not available.

Location

Hybrid, San Francisco, California, United States.