Performance Marketing Ops Leader

Indeed; Charleston (SC); On-site; USD 125,000 - 190,000; Full time

Job summary

Indeed is seeking a Sr. Program Manager, Performance Marketing to own the end-to-end lifecycle of marketing-generated leads.

You will route, contact, and progress high-intent leads, coordinating with Marketing, Revenue Process Automation, and Data Science to optimize Salesforce and related models. You will monitor pipelines, build dashboards, and ensure data hygiene while collaborating across teams to improve velocity and SLA compliance.

Qualifications

• Requires a minimum of 10 years of related experience in Marketing Operations, Sales Operations, or Revenue Operations; or a minimum of 8 years with a Bachelor’s degree; or 6 years and a Master’s degree; or a PhD with 3 years experience.

Responsibilities

• Lead Operations & Routing: Manage daily lead flow operations; build, maintain, and optimize complex Salesforce lead routing rules and distribution logic. Define and optimize lead, contact, and opportunity lifecycle stages across the tech stack.
• Data Integrity & Dispositions: Enforce lead disposition standards; audit sales activities to ensure pipeline hygiene and accurate conversion data.
• Proactive Problem Solving: Monitor lead pipelines daily to catch stuck leads, SLA issues, sync failures, or routing anomalies; root-cause and resolve technical issues.
• Analytics & Reporting: Build and maintain Salesforce dashboards tracking speed-to-lead, conversion rates, routing accuracy, and SLA compliance.
• Cross-Functional Collaboration: Partner with the Business Automation team to deploy system updates; collaborate with Revenue Performance to unlock pipeline velocity; align regularly with Marketing partners.

Skills

Salesforce

Lead routing

Data analytics

Dashboards

Cross-functional

Education

Bachelor's degree

Master's degree

PhD

Tools

SFDC

Reporting tools

Job description

Indeed is seeking a Sr. Program Manager, Performance Marketing to own the end-to-end lifecycle of marketing-generated leads.

You will route, contact, and progress high-intent leads, coordinating with Marketing, Revenue Process Automation, and Data Science to optimize Salesforce and related models. You will monitor pipelines, build dashboards, and ensure data hygiene while collaborating across teams to improve velocity and SLA compliance.