Global Performance Marketing Lead

HP; Palo Alto (CA); On-site; USD 131,000 - 205,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Disability insurance

Employee assistance program

Flexible spending account

Life insurance

Generous parental leave

Job summary

HP is seeking a Performance Marketing Manager to define and drive data-led, cross-channel marketing strategies that deliver measurable business growth. You will own development and execution of performance marketing, optimizing for customer acquisition, conversion, and revenue growth.

You will establish foundational systems, processes, and reporting to scale activity, leveraging data, experimentation, and insights to refine approaches while identifying gaps in tracking and tooling and

Qualifications

• Bachelor’s degree in Marketing, Business Administration or related field; MBA a plus.
• 6–8+ years of performance/digital/growth marketing experience.
• Proven track record of developing and executing scalable performance marketing strategies.
• Experience building or improving measurement frameworks and tooling.

Responsibilities

• Define and drive cross-channel performance marketing strategies.
• Own planning, execution, and optimization of campaigns to meet growth metrics.
• Develop forecasts, targets, and track progress against business metrics.
• Build business cases for incremental investment using data insights.
• Establish scalable marketing systems, reporting, and measurement frameworks.

Skills

Cross-channel marketing

Data-driven decision making

A/B testing & experimentation

Agency/vendor management

Communication & collaboration

Metrics optimization (CAC/LTV/ROI)

Education

Bachelor's degree in Marketing/Business

MBA a plus

Tools

Meta Ads

Google Ads

Affiliate networks

Job description

HP is seeking a Performance Marketing Manager to define and drive data-led, cross-channel marketing strategies that deliver measurable business growth. You will own development and execution of performance marketing, optimizing for customer acquisition, conversion, and revenue growth.

You will establish foundational systems, processes, and reporting to scale activity, leveraging data, experimentation, and insights to refine approaches while identifying gaps in tracking and tooling and