Performance Marketing Manager (Remote, Boston)

Blacksmith Agency; Boston (MA); Remote; USD 70,000 - 110,000; Full time

Job summary

Blacksmith Agency is seeking a Performance Marketing Manager to own paid media for a portfolio of B2B and growing brands. You will lead targeting, budgeting, roadmap, and the narrative when clients ask for rationale.

You are the strategic voice at the table and make the calls. Responsibilities include managing Google Ads, Meta, LinkedIn, and Microsoft Ads; allocating budgets, bidding, and testing; ensuring trusted attribution with GA4/Tag Manager; presenting 90-day roadmaps and the client story

Qualifications

• 3+ years hands-on in Google Ads and Meta campaigns.
• Proven ROAS, CPA or pipeline improvements with evidence.
• Agency experience managing multiple clients.

Responsibilities

• Manage paid media across Google, Meta, LinkedIn and Microsoft Ads for client accounts.
• Plan budgets, bidding, targeting, testing, and know when to kill a campaign.
• Set up conversion tracking with GA4, Tag Manager and platform pixels.
• Develop 90-day and quarterly roadmaps for each client and explain the numbers on calls.
• Grow accounts through retention, upsell and long-term relationships.

Skills

Google Ads

Meta

Agency experience

Live calls in English

Tools

GA4

Tag Manager

Pixels

Job description

Blacksmith Agency

• Marketing
• Full time
• Remote (Canada, South Africa or USA)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As Performance Marketing Manager you own paid media for a book of B2B and growing-brand clients: the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.