Performance Marketing Manager — Paid Media & Retail Growth

Tabañero Holdings; Delray Beach (FL); On-site; USD 65,000 - 85,000; Full time

Benefits offered by this job

Unlimited PTO

Job summary

Tabañero Holdings, a fast-growing player in premium hot sauce and condiments, seeks a Digital Marketing Manager to own paid media strategy across Google, Meta, TikTok, and more. You will partner with Sales, Ecommerce, and Brand Marketing to drive revenue growth, retail velocity, and efficient ad spend.

This role emphasizes hands-on optimization, data-driven decisions, and scalable campaigns to support product launches and seasonal promotions across retail and ecommerce channels.

Qualifications

• 3–5+ years of experience managing performance marketing campaigns.
• Proven success driving revenue growth through paid media.
• Hands-on experience with Google Ads, Meta Ads Manager, and TikTok Ads Manager.
• Strong understanding of ROAS, CPA, CAC, CTR, CVR, attribution, and CAC.
• Experience with GA4 and Looker Studio for reporting.
• Experience using AI tools to improve campaigns.
• Excellent communication and project management skills.
• CPG/retail/ecommerce or food & beverage experience preferred.

Responsibilities

• Own strategy, execution, optimization, and reporting for all paid media campaigns.
• Manage advertising budgets across Google, Meta, TikTok, and other platforms.
• Continuously optimize campaigns to improve ROAS, CPA, CAC, CTR, and conversion rates.
• Allocate budgets based on performance and business priorities.
• Scale winning campaigns while improving marketing efficiency.
• Develop marketing campaigns to increase retail sales velocity (UPSPW).
• Support Walmart, Target, Amazon, grocery, and ecommerce growth initiatives.
• Partner with Sales to support product launches, promotions, seasonal programs, and retailer-specific campaigns.
• Analyze campaign impact on retail sales and recommend strategies for continued growth.
• Build dashboards and analyze campaign performance across digital and retail channels.
• Present weekly and monthly performance insights to leadership.
• Identify trends, opportunities, and optimization recommendations using data.
• Leverage Google Analytics and AI tools to improve performance.

Skills

Paid media

Analytics

Campaign management

Multi-platform

A/B testing

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads

Meta Ads Manager

TikTok Ads Manager

GA4

Looker Studio

AI tools

Job description

Tabañero Holdings, a fast-growing player in premium hot sauce and condiments, seeks a Digital Marketing Manager to own paid media strategy across Google, Meta, TikTok, and more. You will partner with Sales, Ecommerce, and Brand Marketing to drive revenue growth, retail velocity, and efficient ad spend.

This role emphasizes hands-on optimization, data-driven decisions, and scalable campaigns to support product launches and seasonal promotions across retail and ecommerce channels.