Marketing Manager

Tabañero Holdings; Delray Beach (FL); On-site; USD 65,000 - 85,000; Full time

Benefits offered by this job

Unlimited PTO

Job summary

Tabañero Holdings, a fast-growing player in premium hot sauce and condiments, seeks a Digital Marketing Manager to own paid media strategy across Google, Meta, TikTok, and more. You will partner with Sales, Ecommerce, and Brand Marketing to drive revenue growth, retail velocity, and efficient ad spend.

This role emphasizes hands-on optimization, data-driven decisions, and scalable campaigns to support product launches and seasonal promotions across retail and ecommerce channels.

Qualifications

• 3–5+ years of experience managing performance marketing campaigns.
• Proven success driving revenue growth through paid media.
• Hands-on experience with Google Ads, Meta Ads Manager, and TikTok Ads Manager.
• Strong understanding of ROAS, CPA, CAC, CTR, CVR, attribution, and CAC.
• Experience with GA4 and Looker Studio for reporting.
• Experience using AI tools to improve campaigns.
• Excellent communication and project management skills.
• CPG/retail/ecommerce or food & beverage experience preferred.

Responsibilities

• Own strategy, execution, optimization, and reporting for all paid media campaigns.
• Manage advertising budgets across Google, Meta, TikTok, and other platforms.
• Continuously optimize campaigns to improve ROAS, CPA, CAC, CTR, and conversion rates.
• Allocate budgets based on performance and business priorities.
• Scale winning campaigns while improving marketing efficiency.
• Develop marketing campaigns to increase retail sales velocity (UPSPW).
• Support Walmart, Target, Amazon, grocery, and ecommerce growth initiatives.
• Partner with Sales to support product launches, promotions, seasonal programs, and retailer-specific campaigns.
• Analyze campaign impact on retail sales and recommend strategies for continued growth.
• Build dashboards and analyze campaign performance across digital and retail channels.
• Present weekly and monthly performance insights to leadership.
• Identify trends, opportunities, and optimization recommendations using data.
• Leverage Google Analytics and AI tools to improve performance.

Skills

Paid media

Analytics

Campaign management

Multi-platform

A/B testing

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads

Meta Ads Manager

TikTok Ads Manager

GA4

Looker Studio

AI tools

Job description

Tabañero Holdings is a fast-growing manufacturing leader in the premium hot sauce and condiment category, known for bold flavors, innovation, and an uncompromising commitment to quality. Backed by the private equity firm behind category-leading consumer brands including Celsius Energy Drink and Rexall Sundown, Tabañero continues to expand across retail, ecommerce, foodservice, and private label manufacturing.

Our products can be found in retailers nationwide, including Walmart, Target, Meijer, Hy-Vee, Food Lion, Harris Teeter, H-E-B, and Amazon.

We're looking for a performance-driven marketer who thrives on measurable results, creative testing, and turning advertising dollars into retail sales growth.

Role Description

The Digital Marketing Manager will own Tabañero's paid media strategy with one primary objective: driving revenue growth and increasing retail sales velocity (UPSPW). This is a highly analytical, hands-on role responsible for developing, executing, optimizing, and scaling campaigns across Google, Meta, TikTok, and other emerging platforms. Success will be measured by the ability to increase retail sales, improve marketing efficiency, and deliver measurable business results.

Working closely with Sales, Ecommerce, and Brand Marketing, you'll ensure every campaign supports product launches, retail promotions, seasonal initiatives, and long-term business growth.

What You'll Do

• Own strategy, execution, optimization, and reporting for all paid media campaigns
• Manage advertising budgets across Google, Meta, TikTok, and emerging digital platforms
• Continuously optimize campaigns to improve ROAS, CPA, CAC, CTR, and conversion rates
• Allocate budgets based on performance and business priorities
• Scale winning campaigns while improving marketing efficiency

Retail Growth

• Develop marketing campaigns designed to increase retail sales velocity (UPSPW)
• Support Walmart, Target, Amazon, grocery, and ecommerce growth initiatives
• Partner with Sales to support product launches, promotions, seasonal programs, and retailer-specific campaigns
• Analyze campaign impact on retail sales and recommend strategies for continued growth
• Analytics & Performance
• Build dashboards and analyze campaign performance across digital and retail channels
• Present weekly and monthly performance insights to leadership
• Identify trends, opportunities, and optimization recommendations using marketing and sales data
• Leverage Google Analytics, attribution platforms, and AI-powered tools to improve campaign performance

Creative & Content

• Develop creative strategies that improve advertising performance
• Continuously test new messaging, creative concepts, audience segments, and landing pages
• Oversee content creation for paid advertising, social media, and digital campaigns
• Manage influencer and creator partnerships focused on producing high-performing ad creative
• Capture and coordinate content during retail activations, trade shows, and industry events

Cross-Functional Collaboration

• Partner with Brand Marketing, Sales, Ecommerce, and Field Marketing to execute integrated campaigns
• Collaborate with external agencies, creators, photographers, and media partners
• Ensure consistent brand messaging across all consumer touchpoints

Qualifications

• 3–5+ years of experience managing performance marketing campaigns
• Proven success driving measurable revenue growth through paid media
• Hands-on experience with:
• Google Ads (Search, Display, Performance Max, YouTube)
• Meta Ads Manager
• TikTok Ads Manager
• Strong understanding of ROAS, CPA, CAC, CTR, CVR, attribution, and customer acquisition
• Experience with Google Analytics (GA4), Looker Studio, or similar reporting platforms
• Experience using AI tools to improve campaign development, reporting, and creative testing
• Strong analytical and problem-solving skills
• Comfortable managing multiple campaigns and priorities simultaneously
• Excellent communication and project management skills
• Experience in consumer packaged goods (CPG), retail, ecommerce, or food & beverage preferred
• Bachelor's degree in Marketing, Business, or related field preferred

What Success Looks Like

• Increasing retail sales velocity (UPSPW)
• Growing ROAS while improving marketing efficiency
• Lowering customer acquisition costs
• Supporting successful new product launches
• Driving ecommerce and retail revenue growth
• Delivering actionable insights that improve marketing performance
• Scaling paid media through continuous testing and optimization

Salary (Base): $65,000 – $85,000

• DTO: Unlimited (manager-approved) paid time off