Digital Marketing Programs Manager — Growth & Optimization

Taylormade; Carlsbad (CA); On-site; USD 78,000 - 87,000; Full time

Benefits offered by this job

Health & wellness

Performance bonuses

Product discounts

Paid time off

Job summary

TaylorMade in Carlsbad, CA seeks an Associate Program Manager, Digital Marketing to own strategy, execution, and optimization for Paid Social (Meta, Reddit, YouTube, TikTok) and Affiliate programs, with support across Paid Search, SEO, Display, and App tactics.

You will collaborate with eCommerce, finance, content and brand teams to drive profit, revenue, and customer growth through data-driven channel optimization and performance-focused decisions.

Qualifications

• Bachelor's degree in Marketing, Digital Media, Business, or related field preferred.
• 3+ years’ experience using Meta Ads and YouTube Ads required, either in-house or agency.
• 3+ years’ experience managing Affiliate/influencer strategy required.
• 1+ years of experience managing paid search campaigns preferred.
• Meta Ads, Google Analytics, or YouTube Ad certifications a plus.

Responsibilities

• Drive go-to-market by planning, executing, and scaling Paid Social and Affiliate marketing programs that align with business goals and objectives.
• Build, launch, and optimize strategies across Paid Social (Meta Ads, YouTube Ads, Reddit Ads, TikTok Ads) and Affiliate marketing programs while supporting Paid and Organic Search channels.
• Own campaign structure, audience strategy, and placement mix strategies for acquisition and retargeting programs.
• Manage daily and monthly budget pacing and optimize spend against efficiency and revenue targets.
• Lead paid social creative testing agenda, covering concept, format, hook, and offer, with a consistent testing rhythm.
• Translate performance data and platform best practices into clear creative briefs for in-house creative team.
• Share results of creative testing to key stakeholders and implement winning creative patterns into future briefs.
• Provide ongoing channel reporting and update marketing dashboards to communicate performance against goals and KPIs (ROAS, CAC, MER, iROAS)
• Test emerging channels, campaign types, and marketing partners; recommend where to scale.
• Work directly with Affiliate publishers and partner with Affiliate agency to optimize delivery and campaign performance; focusing program on premium partner recruitment and optimizing performance with existing partners.
• Regularly review marketing program performance, adjusting campaign strategy and account structure according to shifting industry best practices.
• Use GA4 and incrementality testing platforms like Measured to surface channel performance insights and apply findings to optimize campaign strategy.
• Track and analyze trends, competitive landscape, consumer insights and current state of the business.
• Work cross-departmentally with eCommerce, retention, brand, content, merchandising, and dev teams to gather assets, business requirements, marketing goals and objectives.
• Stay current with best practices, strategies, and industry standards related to digital marketing tactics.
• Performs other responsibilities as required.

Skills

GA4 experience

Photoshop

Incrementality MMM

AI tools Claude

Project management

PowerPoint

Excel

Word

Team collaboration

Golf passion

Education

Bachelor's degree in Marketing or related field

Tools

Meta Ads

YouTube Ads

Google Analytics

Job description

TaylorMade in Carlsbad, CA seeks an Associate Program Manager, Digital Marketing to own strategy, execution, and optimization for Paid Social (Meta, Reddit, YouTube, TikTok) and Affiliate programs, with support across Paid Search, SEO, Display, and App tactics.

You will collaborate with eCommerce, finance, content and brand teams to drive profit, revenue, and customer growth through data-driven channel optimization and performance-focused decisions.