Performance Marketing Manager: Multi-Brand Growth & Paid Media

PipingRock Health Products, Inc.; Town of Islip (NY); On-site; USD 120,000 - 170,000; Full time

Job summary

Piping Rock Health Products, Inc. is seeking a highly analytical Performance Marketing & Digital Media Manager to lead paid media across our ecommerce portfolio.

You will manage a multimillion-dollar budget, drive new customer acquisition, and optimize ROAS across multiple direct-to-consumer brands. You will oversee campaigns on Google, Microsoft, Meta, TikTok, and Shopify, continuously testing strategies, audiences, and creative to scale growth and improve funnel performance.

Qualifications

• 5+ years in performance marketing, paid media, or ecommerce advertising.
• Experience managing large-scale digital ad budgets ($1M+ annually).
• Strong analytical skills translating data into actionable insights.

Responsibilities

• Manage digital advertising across 7+ ecommerce websites across multiple brands.
• Own and optimize a multi-million dollar paid media budget with ROAS/CAC targets.
• Lead performance marketing across Google, Microsoft, Meta, TikTok, and Shopify ecosystems.
• Execute daily campaigns including pacing, bid adjustments, testing, and tracking.
• Develop and scale acquisition campaigns to drive new customer growth.
• Test new strategies, creatives, audiences, and landing experiences.
• Expand into new platforms and channels.
• Build reporting frameworks; deliver actionable insights to leadership.
• Partner with creative, ecommerce, and analytics teams to improve funnel.

Job description

Piping Rock Health Products, Inc. is seeking a highly analytical Performance Marketing & Digital Media Manager to lead paid media across our ecommerce portfolio.

You will manage a multimillion-dollar budget, drive new customer acquisition, and optimize ROAS across multiple direct-to-consumer brands. You will oversee campaigns on Google, Microsoft, Meta, TikTok, and Shopify, continuously testing strategies, audiences, and creative to scale growth and improve funnel performance.