Performance Marketing Manager – Online Degrees (Remote)

Loxo; California (MO); Remote; USD 104,000 - 114,000; Full time

Job summary

TCWGlobal is seeking a Performance Marketing Manager to manage paid media for its online degree portfolio. You will execute campaigns, optimize performance, and coordinate with Degree Marketing to meet recruitment timelines.

The role emphasizes hands-on management of Google Ads and Meta Ads, with a focus on longer conversion cycles and higher education programs. Remote work from the U.S. is supported, with a 4-month contract and flexible hours.

Qualifications

• 2–8 years of hands-on paid media experience.
• Experience with Google Ads and Meta Ads at scale.
• Experience with higher education or high-cost industries.
• Ability to manage campaigns with longer conversion cycles.
• Execution-focused, day-to-day campaign management.

Responsibilities

• Build and launch paid search and paid social campaigns.
• Set up campaign structures, targeting, budgets, creative and tracking.
• QA pre-launch checks across links, conversion actions and tracking.
• Monitor campaign delivery, spend, pacing and lower-funnel performance.
• Optimize bids, budgets, keywords, audiences and creative.
• Identify and troubleshoot tracking issues and disapproved ads.
• Maintain campaign trackers and performance documentation.
• Provide weekly performance updates and next steps.
• Work with Degree Marketing to execute the paid media strategy.

Skills

Google Ads

Meta Ads

Performance marketing

Longer conversion cycles

Higher education

Tools

GA4

Google Tag Manager

Looker

Amplitude

Google Sheets

Job description

TCWGlobal is seeking a Performance Marketing Manager to manage paid media for its online degree portfolio. You will execute campaigns, optimize performance, and coordinate with Degree Marketing to meet recruitment timelines.

The role emphasizes hands-on management of Google Ads and Meta Ads, with a focus on longer conversion cycles and higher education programs. Remote work from the U.S. is supported, with a 4-month contract and flexible hours.