Performance Marketing Manager

SUR; Puerto Rico; Remote; USD 48,000 - 54,000; Full time

Benefits offered by this job

PTO + Holidays

Remote work

Job summary

SUR is seeking a Performance Marketing Manager to own paid acquisition for its high-ticket coaching and education programs for fitness and wellness professionals. This in‑house role covers Meta, Google, and YouTube, with responsibility for campaigns, landing page optimization, and email flows to maximize conversions.

You'll monitor CAC, ROAS, and funnel performance, guide creative direction, and collaborate with sales to improve lead quality. Remote, full-time with PTO and holidays.

Qualifications

• Proven experience managing $100k–$250k+ per month in paid media.
• Strong written and spoken English.
• In-house full-time role welcome; agency background accepted.

Responsibilities

• Plan, launch, and manage paid campaigns across Meta, Google, YouTube, and other platforms.
• Drive qualified applications and booked calls for high-ticket programs.
• Manage campaigns for webinars, lead magnets, launches, and evergreen funnels.
• Monitor CAC, ROAS, CPL, and funnel performance.
• Build testing plans for creative, messaging, audiences, and landing pages.
• Ensure accurate tracking across pixels, UTMs, CRM stages, and attribution.
• Recommend ad creative direction and angles based on data.
• Identify landing page friction and propose fixes to copy/layout/offers.
• Contribute to email and nurture sequences affecting conversions.
• Collaborate with sales to assess lead quality and pipeline movement.
• Use AI tools to improve analysis, testing, and reporting.

Skills

Paid media management

English communication

In-house readiness

Campaign optimization

Tools

Meta Ads

Google Ads

YouTube Ads

Asana

Slack

GoHighLevel

Airtable

Job description

As the Performance Marketing Manager, you will be the owner of paid acquisition for a high-ticket coaching and education company serving fitness and wellness business owners, managing campaigns across Meta, Google, and YouTube to drive qualified leads and booked calls. You will go beyond the ad account, weighing in on landing pages, creative direction, and email flows to make sure traffic actually converts into revenue. This is a full-time, in-house role working closely with the marketing and sales team.

Responsibilities

• Plan, launch, and manage paid campaigns across Meta, Google, YouTube, and other relevant platforms
• Drive qualified applications and booked calls for high-ticket programs
• Manage campaigns for webinars, workshops, lead magnets, applications, launches, and evergreen funnels
• Monitor cost per lead, cost per application, cost per booked call, show rate, close rate, CAC, and ROAS
• Build and execute testing plans across creative, messaging, audiences, offers, and landing pages
• Ensure accurate tracking across pixels, UTMs, CRM stages, and attribution
• Recommend ad creative direction, hooks, and angles based on live performance data
• Flag landing page and funnel friction points and recommend fixes to copy, layout, or offer structure
• Weigh in on email and nurture sequences where they affect conversion
• Partner with the sales team to evaluate lead quality and pipeline movement
• Use AI tools to improve analysis, testing, reporting, and campaign efficiency

• Experience managing at least $100,000–$250,000+ per month in paid media spend on a single account
• Strong hands-on experience with Meta Ads; working knowledge of Google Ads and YouTube Ads
• Experience marketing high-ticket coaching, consulting, education, mastermind, or service-based offers
• Understands application, booked-call, webinar, VSL, and lead-generation funnels
• Comfortable diagnosing performance issues across the full acquisition journey, not just the ad account, but landing pages, email, and the sales handoff
• Strong written and spoken English
• Open to working in-house full-time (agency background welcome)
• Comfortable with tools like Asana, Slack, GoHighLevel, Airtable, or similar platforms

• Salary: $4,000–$4,500 USD/month, based on experience
• Remote
• PTO + Holidays