Remote Performance Marketing Specialist

Placements24; United States; À distance; USD 70 000 - 100 000; Plein temps

Avantages offerts par ce poste

Health insurance

Paid time off

Professional development

Résumé du poste

Placements24 is seeking a Remote Performance Marketing Specialist to join our fully remote marketing team. You will plan, execute, and optimize high-impact campaigns across Google Ads, Facebook Ads, LinkedIn Ads, and other channels.

This role emphasizes data-driven decisions, budget oversight, and scalable growth from anywhere. You will drive CPA, ROAS, CPC, and CTR KPIs, conduct A/B tests, and collaborate with creatives to tailor ads for audiences.

Qualifications

• 3+ years of experience in performance marketing.
• Proven success managing paid campaigns on Google Ads, Facebook, LinkedIn.
• Strong KPI tracking and optimization skills.
• Proficient in data analysis tools (GA, Excel, SQL).
• Strong communication and remote work capability.

Responsabilités

• Design, implement, and manage campaigns across Google Ads, Facebook Ads, LinkedIn Ads.
• Monitor KPIs (CPA, ROAS, CPC, CTR) daily and optimize.
• Conduct A/B tests on ads, landing pages, targeting, bidding.
• Perform keyword research and audience segmentation.
• Allocate budgets across campaigns and channels.
• Analyze data and provide actionable optimization insights.
• Collaborate with creative team for ad copy and visuals.
• Stay updated on SEM and paid social best practices.
• Use analytics tools to measure campaign success.
• Align performance marketing with overall company goals.

Connaissances

Performance marketing

Data analysis

A/B testing

Budget management

Remote work

Formation

Bachelor's degree

Outils

Google Ads

Facebook Ads

LinkedIn Ads

Google Analytics

SQL

Excel

Description du poste

About the Role

Our client is seeking a talented and driven **Remote Performance Marketing Specialist** to join their fully remote marketing team. This role is instrumental in driving measurable growth through paid acquisition channels. You will be responsible for planning, executing, and optimizing high-impact campaigns across various digital platforms. The ideal candidate is data-obsessed, with a deep understanding of performance metrics, audience segmentation, and budget management. This is a unique opportunity to work from anywhere while contributing significantly to our client's online success and expanding their reach globally. You will have the autonomy to innovate and implement strategies that directly impact revenue and customer acquisition. This position is a **remote-first** role, emphasizing flexibility and results.

Key Responsibilities

• Design, implement, and manage performance marketing campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and other relevant channels.
• Monitor campaign performance daily, ensuring that all key performance indicators (KPIs) such as CPA, ROAS, CPC, and CTR are met or exceeded.
• Conduct A/B testing on ad creatives, landing pages, targeting parameters, and bidding strategies to optimize campaign effectiveness.
• Perform in-depth keyword research and audience segmentation for campaign targeting.
• Manage and allocate advertising budgets effectively across different campaigns and channels.
• Analyze campaign data and provide detailed reports with actionable insights and recommendations for optimization to stakeholders.
• Collaborate with the creative team to develop compelling ad copy and visual assets tailored for specific audiences and platforms.
• Stay current with the latest trends and best practices in performance marketing, search engine marketing (SEM), and paid social.
• Utilize tracking and analytics tools (e.g., Google Analytics, platform-specific insights) to measure and report on campaign success.
• Work closely with the broader marketing team to ensure alignment of performance marketing efforts with overall company goals.

Requirements

• Proven work experience as a Performance Marketing Specialist or similar role for at least 3 years.
• Demonstrable success in managing paid campaigns on platforms like Google Ads, Facebook Ads, and LinkedIn Ads.
• Strong understanding of performance marketing KPIs and how to track and improve them.
• Excellent analytical skills and experience with data analysis tools (e.g., Google Analytics, Excel, SQL).
• Proficiency in A/B testing methodologies and tools.
• Experience with marketing automation and CRM platforms is a plus.
• Excellent written and verbal communication skills, with the ability to present complex data clearly.
• Ability to work independently and manage time effectively in a **remote** setting.
• Bachelor's degree in Marketing, Economics, Statistics, or a related quantitative field is preferred.
• Familiarity with different ad technologies and programmatic advertising is beneficial.

Benefits

This fully remote position offers a competitive salary and a comprehensive benefits package, including health insurance, paid time off, and professional development opportunities. You will have the flexibility to work from anywhere, fostering a great work-life balance. Our client provides a supportive and collaborative virtual work environment, with regular team check-ins and opportunities for virtual social interaction. Join a growing company where your expertise in performance marketing is highly valued, and you can make a tangible impact on our client's success without the commute.