Senior PPC & SEO Strategy Lead

Blacksmith Agency; Phoenix (AZ); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Hybrid work environment

Job summary

Blacksmith Agency is scaling its Marketing division to support a growing portfolio of PPC and SEO clients across multifamily, B2B, and technical verticals. We are looking for an Account Strategist who can own strategy, performance, and client-facing leadership across paid search, paid social, SEO, and conversion optimization.

This senior role blends strategic thinking with execution oversight in a hybrid setting, joining sales calls to shape strategy and overseeing internal and external

Qualifications

• 4 to 7 years experience in PPC, SEO, or multi-channel full funnel strategy.
• Strong experience managing both paid and organic channels concurrently.
• Expertise with Google Ads, GA4, GSC, keyword research tools, and paid media optimization.
• Ability to create and articulate strategic recommendations to clients and AEs.
• Demonstrated ability to oversee execution teams and manage deliverable quality.
• Strong analytical skills and the ability to diagnose performance issues quickly.

Responsibilities

• Lead strategy for all PPC and SEO clients across multiple industries.
• Join sales calls with AEs to validate scope, pitch technical recommendations, and help close deals.
• Build 90 day, 6 month, and annual growth roadmaps for clients.
• Translate complex marketing recommendations into simple, clear explanations for executives.
• Own client performance across Google Ads, Meta, Microsoft, and organic search channels.
• Audit existing PPC campaigns, keyword strategies, bidding structures, landing pages, and CRO opportunities.
• Oversee technical SEO, on page SEO, link building, programmatic pages, and AI driven content strategies.
• Ensure KPI tracking, conversion attribution, and analytics accuracy.
• Provide weekly direction and QA for campaign optimizations and deliverables.
• Coordinate priorities with the Marketing PM to keep timelines and client expectations aligned.
• Present monthly and quarterly performance summaries to clients.
• Oversee reporting accuracy and insights delivered by the PM or specialists

Skills

PPC management

SEO strategy

Multi-channel strategy

Google Ads

GA4

GSC

Keyword research

Tools

Google Ads

GA4

GSC

Job description

Blacksmith Agency is scaling its Marketing division to support a growing portfolio of PPC and SEO clients across multifamily, B2B, and technical verticals. We are looking for an Account Strategist who can own strategy, performance, and client-facing leadership across paid search, paid social, SEO, and conversion optimization.

This senior role blends strategic thinking with execution oversight in a hybrid setting, joining sales calls to shape strategy and overseeing internal and external