Performance Marketing Lead — Education Enrollment Growth

BASIS Ed; Scottsdale (AZ); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Employer paid medical and dental保险

Vision insurance

PTO

401k with partial match

Employee Assistance Program

KinderCare tuition discount

Job summary

BASIS Ed seeks a data-driven Performance Marketing Manager to lead paid media strategy and execution for a network of public charter schools. You will translate enrollment priorities into high-performing, market-specific campaigns generating qualified leads and applications from our Scottsdale Central Office.

Oversee paid search, paid social, programmatic and emerging channels, manage budgets and forecasting, and continually improve results through testing, optimization and performance analysis.

Qualifications

• Five+ years of experience managing paid digital acquisition or performance marketing campaigns.
• Hands-on experience with Google Ads and Meta Ads Manager.
• Experience managing significant media budgets across multiple campaigns, markets or business units.
• Strong understanding of paid search, paid social, audience targeting, retargeting and conversion optimization.
• Familiarity with analytics and reporting tools such as Looker Studio and Google Analytics.

Responsibilities

• Develop and execute paid media strategies aligned with enrollment priorities across markets.
• Lead campaign planning, setup, launch and ongoing optimization across Google Ads, Meta and other platforms.
• Manage budgets, forecasting and pacing across multiple brands and geographic markets.
• Analyze funnel performance from ad impression to enrollment and identify conversion barriers.
• Collaborate with Enrollment, Creative and Lifecycle Marketing to align advertising with enrollment goals.

Skills

Paid media strategy

Performance marketing

Cross-functional collaboration

Budget management

Data-driven decision making

Education

Bachelor’s degree in marketing, advertising, business, communications or a related field

Tools

Google Ads

Meta Ads Manager

Google Analytics

Google Tag Manager

Looker Studio

UTM tracking

Job description

BASIS Ed seeks a data-driven Performance Marketing Manager to lead paid media strategy and execution for a network of public charter schools. You will translate enrollment priorities into high-performing, market-specific campaigns generating qualified leads and applications from our Scottsdale Central Office.

Oversee paid search, paid social, programmatic and emerging channels, manage budgets and forecasting, and continually improve results through testing, optimization and performance analysis.