Performance Marketing Specialist — Data-Driven Paid Search

Pearson; Salem (OR); On-site; USD 55,000 - 140,000; Full time

Job summary

Pearson is seeking a Specialist, Performance Marketing to drive paid search campaigns and enrollment growth. You will execute, monitor, and optimize campaigns across multiple markets, collaborating with internal teams and agencies to achieve performance goals.

The role emphasizes data-driven decision making, reporting, and continuous improvement in enrollment metrics. Extensive knowledge of Google Ads, Analytics, and SA360 is required.

Qualifications

• 3-6 years of hands-on experience managing Paid Search (SEM) campaigns.
• In-depth experience with Google Ads and Google Analytics.
• Familiarity with bid management platforms such as SA360 is preferred.
• Experience analyzing campaign performance data and making optimization recommendations.
• Strong analytical and problem-solving skills.

Responsibilities

• Support the execution and ongoing management of paid search campaigns across Google Ads, Microsoft Ads, and SA360.
• Implement campaign updates, ad copy changes, audience targeting adjustments, and budget modifications.
• Monitor campaign performance daily and identify trends, issues, or opportunities.
• Conduct keyword research, search query analysis, and competitive monitoring.
• Assist with forecasting, reporting, and performance investigations.

Skills

Paid Search

Google Ads

Google Analytics

SA360

Excel

Tools

SA360

Google Ads

GA4

Job description

Pearson is seeking a Specialist, Performance Marketing to drive paid search campaigns and enrollment growth. You will execute, monitor, and optimize campaigns across multiple markets, collaborating with internal teams and agencies to achieve performance goals.

The role emphasizes data-driven decision making, reporting, and continuous improvement in enrollment metrics. Extensive knowledge of Google Ads, Analytics, and SA360 is required.