Lifecycle Marketing Leader: Enrollment Growth

BASIS.ed; Scottsdale (AZ); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Medical and dental insurance

Vision insurance

Paid time off

401k with partial match

Employee Assistance Program

KinderCare tuition discount

Job summary

BASIS Ed is seeking a strategic and data-driven Lifecycle Marketing Manager to lead owned-channel marketing across its growing network of public charter schools located at our Scottsdale Central Office!

Join BASIS Ed to own the prospective-family communications—email, SMS, CRM, website content, SEO, and nurture programs—driving families from awareness through inquiry, application, and enrollment with a cohesive, personalized experience.

Qualifications

• Bachelor’s degree in marketing, communications, or related field.
• 5+ years in lifecycle marketing, CRM marketing, or enrollment marketing.
• Proven experience building automated email/SMS programs and nurturing workflows.
• Strong content strategy, copywriting, and audience communication skills.

Responsibilities

• Own lifecycle marketing strategy from subscriber to enrolled family.
• Design multi-channel journeys to improve engagement and enrollment conversion.
• Map customer journeys and automate triggers across HubSpot and related systems.
• Collaborate with Performance Marketing, Enrollment, and School leaders.
• Maintain governance of messaging across owned channels for BASIS Ed.
• Lead SEO content and website optimization to support enrollment goals.

Skills

Lifecycle marketing

Content strategy

Email marketing

SMS marketing

Marketing automation

CRM platforms (HubSpot/Salesforce)

Data-driven decisions

Journey mapping

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

HubSpot

Salesforce Marketing Cloud

WordPress

SEO tools

Job description

BASIS Ed is seeking a strategic and data-driven Lifecycle Marketing Manager to lead owned-channel marketing across its growing network of public charter schools located at our Scottsdale Central Office!

Join BASIS Ed to own the prospective-family communications—email, SMS, CRM, website content, SEO, and nurture programs—driving families from awareness through inquiry, application, and enrollment with a cohesive, personalized experience.