Performance Marketing Manager

BASIS.ed; Scottsdale (AZ); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Paid time off

401k with company match

Employee assistance program

KinderCare discount

Job summary

BASIS Ed is seeking a data-driven Performance Marketing Manager to lead paid media strategy and execution across its growing network of public charter schools. This role will translate enrollment priorities into high-performing, market-specific campaigns that generate qualified prospective-family leads and applications located at our Scottsdale Central Office!

The role oversees paid search, paid social, programmatic and emerging channels, with budgets, forecasting, and performance analysis.

Qualifications

• Five+ years of experience managing paid digital acquisition or performance marketing campaigns.
• Hands-on experience with Google Ads and Meta Ads Manager.
• Experience managing significant media budgets across campaigns, markets or business units.
• Strong understanding of paid search, paid social, retargeting and conversion optimization.
• Experience with analytics and reporting tools (GA, GTM, Looker Studio).
• Knowledge of attribution, conversion tracking, pixels, UTMs and campaign measurement.
• Strong analytical skills to translate data into decisions and recommendations.
• Excellent project management and cross-functional collaboration skills.
• Experience managing team members, agencies or external media partners.

Responsibilities

• Develop and execute paid media strategies aligned with enrollment priorities.
• Translate goals and audience insights into actionable acquisition plans.
• Lead campaign planning, setup, launch and optimization across Google Ads, Meta, and other platforms.
• Oversee budgeting, bidding, keyword strategy and funnel optimization.
• Test audiences, messaging, creative, and landing-page experiences.
• Analyze funnel performance from ad to enrollment and optimize barriers.

Skills

Google Ads

Meta Ads Manager

Analytics

Attribution

UTMs & pixels

Campaign optimization

Budget management

Leadership

Education

Bachelor's degree in marketing or related field

Tools

HubSpot

SchoolMint

Looker Studio

Google Analytics

Google Tag Manager

Job description

BASIS ED is a rapidly growing company and is always looking for qualified employees.

We seek highly motivated, talented candidates to join our staff and offer a competitive benefits package to our employees.

BASIS Ed is seeking a data-driven Performance Marketing Manager to lead paid media strategy and execution across its growing network of public charter schools. This role will translate enrollment priorities into high-performing, market-specific campaigns that generate qualified prospective-family leads and applications located at our Scottsdale Central Office!

Visit enrollbasis.com to learn more about us!

The Performance Marketing Manager will oversee paid search, paid social, programmatic and emerging acquisition channels; manage media budgets and forecasting; and continuously improve results through testing, optimization and performance analysis. Working closely with Enrollment, Creative, Lifecycle Marketing and school leadership, this position will ensure advertising investments are aligned with enrollment goals and supported by reliable measurement.

Join an organization that is helping transform standards for public education. BASIS Ed is the management services provider for BASIS Charter Schools, the highest-performing public school network in the U.S., as well as other innovative public charter school models.

Essential Functions:

Performance Marketing Strategy

• Develop and execute paid media strategies aligned with network, market and school-level enrollment priorities.
• Translate enrollment goals, available seats and audience insights into actionable acquisition plans.
• Build distinct strategies for Open Enrollment, evergreen enrollment, new-school launches and priority campuses.
• Recommend the appropriate channel, audience, budget and campaign mix for each market.

Campaign Management and Optimization

• Lead campaign planning, setup, launch and ongoing optimization across Google Ads, Meta and other paid media platforms.
• Manage paid search, paid social, display, video, retargeting and programmatic campaigns.
• Oversee targeting, bidding, keyword strategy, budget pacing, campaign structure and quality assurance.
• Continuously test audiences, messaging, creative, offers and landing-page experiences.
• Identify underperforming campaigns and implement timely corrective action.

Acquisition and Conversion

• Generate qualified prospective-family inquiries, event registrations, application starts and submitted applications.
• Partner with the Lifecycle Marketing Manager to improve landing pages, forms, conversion paths and CRM handoffs.
• Analyze funnel performance from ad impression through application and enrollment.
• Identify conversion barriers and recommend improvements based on campaign and user-behavior data.

Analytics, Attribution and Reporting

• Establish performance targets and reporting standards across campaigns and markets.
• Monitor metrics including cost per lead, cost per application, conversion rate and acquisition efficiency.
• Maintain consistent campaign tracking through UTMs, pixels, conversion events and platform integrations.
• Partner with Marketing Operations to connect advertising performance with HubSpot, SchoolMint and enrollment data.
• Develop dashboards and provide clear, actionable performance insights to marketing, enrollment and executive leadership.

Budget and Vendor Management

• Manage annual and campaign-level media budgets across multiple brands, schools and geographic markets.
• Forecast lead and application volume using historical performance and enrollment targets.
• Monitor spending and reallocate investment based on performance, capacity and enrollment need.
• Evaluate media platforms, technology and external partners based on measurable value.
• Manage agency and vendor relationships when specialized support is required.

Team and Cross-Functional Leadership

• Manage and develop a Performance Marketing Coordinator.
• Partner with Creative and Content teams to develop campaign assets informed by audience and performance insights.
• Collaborate with Enrollment and school leaders to understand local priorities, capacity and market conditions.
• Establish campaign workflows, documentation, naming conventions and quality-control standards.
• Communicate complex performance data clearly and convert insights into practical recommendations.

Position Qualifications:

• Education: Bachelor’s degree in marketing, advertising, business, communications or a related field.
• Five or more years of experience managing paid digital acquisition or performance marketing campaigns.
• Demonstrated hands-on experience with Google Ads and Meta Ads Manager.
• Experience managing significant media budgets across multiple campaigns, markets or business units.
• Strong understanding of paid search, paid social, audience targeting, retargeting and conversion optimization.
• Experience with Google Analytics, Google Tag Manager, Looker Studio or comparable analytics and reporting tools.
• Working knowledge of attribution, conversion tracking, pixels, UTMs and campaign measurement.
• Strong analytical skills with the ability to translate data into clear decisions and recommendations.
• Excellent project management, communication and cross-functional collaboration skills.
• Experience managing team members, agencies or external media partners.

Preferred Experience:

• Experience in education, enrollment marketing, multi-location organizations or another lead-generation environment.
• Experience connecting paid media activity to CRM and customer lifecycle data.
• Familiarity with HubSpot, SchoolMint or comparable CRM and enrollment platforms.
• Experience with programmatic advertising, streaming video, connected TV or digital audio.
• Experience using Jira, Asana, Monday.com or another project management platform.
• Familiarity with landing-page testing and conversion-rate optimization.

Benefits and Salary:

• Salary for this position is competitive and dependent on education and experience
• BASIS Ed offers a comprehensive benefits package, including but not limited to:
  • Employer paid medical and dental insurance
  • Vision insurance
  • PTO
  • Ability to add dependents
  • 401k with partial match that grows over time
  • Employee Assistance Program
  • Childcare Savings Opportunity (KinderCare tuition discount)

Reasonable Accommodations Statement

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.

In accordance with Title VI of the Civil Rights Act of 1964, Title IX of the Education Amendments of 1972, Section 504 of the Rehabilitation Act of 1973, the Age Discrimination Act of 1975, Title II of the Americans with Disabilities Act of 1990, the Boy Scouts of America Equal Access Act and applicable state law, BASIS* does not discriminate on the basis of any actual or perceived classification protected by law in any of its business activities, including its educational programs and activities which comply fully with the requirements of state and federal law and Title IX. Inquiries regarding BASIS’ nondiscrimination policies should be directed to [e-mail].

*As used in this policy, the term “BASIS” refers to: BASIS Educational Group, LLC; BASIS Charter Schools, Inc.; BDC, A Public Charter School, Inc.; BBR Schools, Inc.; BASIS Texas Charter Schools, Inc., and all affiliated entities.