Enrollment Growth: Performance Marketing Lead

BASIS.ed; Scottsdale (AZ); Vor Ort; USD 90.000 - 130.000; Vollzeit

Benefits dieser Stelle

Medical insurance

Dental insurance

Vision insurance

Paid time off

401k with company match

Employee assistance program

KinderCare discount

Zusammenfassung

BASIS Ed is seeking a data-driven Performance Marketing Manager to lead paid media strategy and execution across its growing network of public charter schools. This role will translate enrollment priorities into high-performing, market-specific campaigns that generate qualified prospective-family leads and applications located at our Scottsdale Central Office!

The role oversees paid search, paid social, programmatic and emerging channels, with budgets, forecasting, and performance analysis.

Qualifikationen

• Five+ years of experience managing paid digital acquisition or performance marketing campaigns.
• Hands-on experience with Google Ads and Meta Ads Manager.
• Experience managing significant media budgets across campaigns, markets or business units.
• Strong understanding of paid search, paid social, retargeting and conversion optimization.
• Experience with analytics and reporting tools (GA, GTM, Looker Studio).
• Knowledge of attribution, conversion tracking, pixels, UTMs and campaign measurement.
• Strong analytical skills to translate data into decisions and recommendations.
• Excellent project management and cross-functional collaboration skills.
• Experience managing team members, agencies or external media partners.

Aufgaben

• Develop and execute paid media strategies aligned with enrollment priorities.
• Translate goals and audience insights into actionable acquisition plans.
• Lead campaign planning, setup, launch and optimization across Google Ads, Meta, and other platforms.
• Oversee budgeting, bidding, keyword strategy and funnel optimization.
• Test audiences, messaging, creative, and landing-page experiences.
• Analyze funnel performance from ad to enrollment and optimize barriers.

Kenntnisse

Google Ads

Meta Ads Manager

Analytics

Attribution

UTMs & pixels

Campaign optimization

Budget management

Leadership

Ausbildung

Bachelor's degree in marketing or related field

Tools

HubSpot

SchoolMint

Looker Studio

Google Analytics

Google Tag Manager

Jobbeschreibung

BASIS Ed is seeking a data-driven Performance Marketing Manager to lead paid media strategy and execution across its growing network of public charter schools. This role will translate enrollment priorities into high-performing, market-specific campaigns that generate qualified prospective-family leads and applications located at our Scottsdale Central Office!

The role oversees paid search, paid social, programmatic and emerging channels, with budgets, forecasting, and performance analysis.