Performance Marketing Lead: D2C Growth & Multi-Channel

Passionbits; Los Angeles (CA); On-site; USD 70,000 - 110,000; Full time

Job summary

Passionbits in Los Angeles is seeking a performance marketing lead to own campaigns for multiple client portfolios, driving CAC/LTV optimization and growth across channels. You will coordinate with creative teams to test ad variants and landing pages, translating insights into action for rapid improvements.

The role requires strong analytics, a track record in demand generation, and the ability to forecast outcomes for enterprise marketers across D2C brands in the APAC region.

Qualifications

• Must manage multiple client portfolios and set KPI targets.
• Experience building and optimizing CAC/LTV metrics.

Responsibilities

• Own end-to-end performance marketing for 3–5 client portfolios—setting KPIs, allocating budgets, and optimizing CAC/LTV ratios monthly.
• Design and execute multi-channel campaigns across Meta, TikTok
• Partner with creative teams to A/B test ads, landing pages, and CTAs—use heatmaps and session recordings to lift conversions.
• Lead weekly performance reviews with clients—translate data into insights, forecast growth, and adjust strategies in real time.
• Develop playbooks and SOPs to systematize campaign setup, optimization, and reporting.

Skills

Partnerships

Social media marketing

Marketing analytics

Demand generation

Job description

Passionbits in Los Angeles is seeking a performance marketing lead to own campaigns for multiple client portfolios, driving CAC/LTV optimization and growth across channels. You will coordinate with creative teams to test ad variants and landing pages, translating insights into action for rapid improvements.

The role requires strong analytics, a track record in demand generation, and the ability to forecast outcomes for enterprise marketers across D2C brands in the APAC region.