D2C Growth & Performance Marketing Lead

Passionbits; Nashville (TN); On-site; USD 60,000 - 90,000; Full time

Job summary

Passionbits in Nashville is seeking a Performance Marketing Manager to own end-to-end campaigns for 3–5 client portfolios, setting KPIs and managing CAC/LTV.

You will design multi-channel campaigns across Meta and TikTok, collaborate with creative teams for A/B tests, and present weekly performance reviews with actionable insights.

The role emphasizes developing playbooks and SOPs to scale campaign setup, optimization, and reporting across the team.

Qualifications

• Own end-to-end performance marketing for 3–5 client portfolios, setting KPIs and optimizing CAC/LTV.
• Design multi-channel campaigns across Meta and TikTok.
• Lead client meetings and translate data into actionable growth insights.

Responsibilities

• Partner with creative teams to run A/B tests on ads, landing pages, and CTAs.
• Lead weekly performance reviews with clients and forecast growth.
• Develop playbooks and SOPs to standardize campaign setup and reporting.

Skills

Campaigns

Content strategy

D2C

Job description

Passionbits in Nashville is seeking a Performance Marketing Manager to own end-to-end campaigns for 3–5 client portfolios, setting KPIs and managing CAC/LTV.

You will design multi-channel campaigns across Meta and TikTok, collaborate with creative teams for A/B tests, and present weekly performance reviews with actionable insights.

The role emphasizes developing playbooks and SOPs to scale campaign setup, optimization, and reporting across the team.