Performance Marketing Manager

Passionbits; Los Angeles (CA); On-site; USD 70,000 - 120,000; Full time

Job summary

Passionbits in Los Angeles is seeking a performance marketing lead to own end-to-end campaigns for a portfolio of D2C clients. You will set KPIs, allocate budgets, and optimize CAC and LTV monthly.

Collaborate with creative teams to run multi-channel campaigns on Meta and TikTok, run A/B tests, review results with clients, and develop playbooks to scale efficiency.

Qualifications

• Experience owning end-to-end performance marketing for multiple client portfolios.
• Strong analytics to optimize CAC/LTV and forecast growth.
• Ability to design and optimize multi-channel campaigns.

Responsibilities

• Own end-to-end performance marketing for 3–5 client portfolios, setting KPIs and budgets.
• Design and run multi-channel campaigns across Meta and TikTok.
• Collaborate with creatives to A/B test ads, landing pages, and CTAs.
• Lead weekly reviews with clients, turning data into actionable insights.
• Create playbooks and SOPs to scale campaign setup and reporting.

Skills

Performance marketing

Partnerships

Social media marketing

Marketing analytics

Demand generation

Job description

About The Opportunity

We’re a fast-scaling startup working with D2C, and online brands across India and APAC. Community of 3000+ creators & studios, powering on-demand video content for enterprise marketers.

Role & Responsibilities

• Own end-to-end performance marketing for 3–5 client portfolios—setting KPIs, allocating budgets, and optimizing CAC/LTV ratios monthly.
• Design and execute multi-channel campaigns across Meta, TikTok
• Partner with creative teams to A/B test ad variations, landing pages, and CTAs—using heatmaps and session recordings to drive conversion lift.
• Lead weekly performance reviews with clients—translating data into actionable insights, forecasting growth, and adjusting strategies in real time.
• Develop playbooks and standard operating procedures to systematize campaign setup, optimization, and reporting across the team.

Skills: partnerships,social media marketing,marketing analytics,demand generation