D2C Growth & Performance Marketer

Passionbits; United States; On-site; USD 90,000 - 140,000; Full time

Job summary

Passionbits is seeking a results-oriented marketing professional to own performance campaigns for multiple client portfolios in the United States. You will set KPIs, allocate budgets, and optimize CAC/LTV on a monthly basis, partnering with creative teams to test ads and pages, and translating data into growth strategies.

In this role you will guide weekly client reviews, forecast outcomes, and develop scalable playbooks to standardize campaign setup and reporting across the team.

Qualifications

• 3+ years in performance marketing or a similar growth role.
• Proven ability to drive CAC/LTV improvements.
• Experience coordinating multi-channel campaigns.

Responsibilities

• Own end-to-end performance marketing for 3–5 client portfolios—setting KPIs, allocating budgets, and optimizing CAC/LTV ratios monthly.
• Design and execute multi-channel campaigns across Meta, TikTok.
• Partner with creative teams to A/B test ad variations, landing pages, and CTAs—using heatmaps and session recordings to drive conversion lift.
• Lead weekly performance reviews with clients—translating data into actionable insights, forecasting growth, and adjusting strategies in real time.
• Develop playbooks and standard operating procedures to systematize campaign setup, optimization, and reporting across the team.

Skills

Performance marketing

Budget optimization

Analytics

A/B testing

Client communication

Tools

Heatmaps

Session recordings

A/B testing

Job description

Passionbits is seeking a results-oriented marketing professional to own performance campaigns for multiple client portfolios in the United States. You will set KPIs, allocate budgets, and optimize CAC/LTV on a monthly basis, partnering with creative teams to test ads and pages, and translating data into growth strategies.

In this role you will guide weekly client reviews, forecast outcomes, and develop scalable playbooks to standardize campaign setup and reporting across the team.