Performance Marketing Lead - D2C Growth & Analytics

Passionbits; Nashville (TN); On-site; USD 70,000 - 120,000; Full time

Job summary

Passionbits in Nashville is seeking an experienced Performance Marketing Lead to own end-to-end campaigns for multiple client portfolios. You will set KPIs, allocate budgets, and optimize CAC/LTV while coordinating across Meta and TikTok channels.

Collaborate with creative teams to run A/B tests on ads, landing pages, and CTAs, using heatmaps to boost conversions. You will lead client reviews, forecast growth, and develop scalable playbooks for the team.

Qualifications

• 3+ years managing performance campaigns for multiple client portfolios.
• Strong ability to set KPIs, budgets, and optimization of CAC/LTV.
• Experience with multi-channel ads and campaign testing.

Responsibilities

• Own end-to-end performance marketing for 3–5 client portfolios—setting KPIs, allocating budgets, and optimizing CAC/LTV ratios monthly.
• Design and execute multi-channel campaigns across Meta, TikTok
• Partner with creative teams to A/B test ad variations, landing pages, and CTAs—using heatmaps and session recordings to drive conversion lift.
• Lead weekly performance reviews with clients—translating data into actionable insights, forecasting growth, and adjusting strategies in real time.
• Develop playbooks and standard operating procedures to systematize campaign setup, optimization, and reporting across the team.

Skills

Partnerships

Social media marketing

Marketing analytics

Demand generation

Job description

Passionbits in Nashville is seeking an experienced Performance Marketing Lead to own end-to-end campaigns for multiple client portfolios. You will set KPIs, allocate budgets, and optimize CAC/LTV while coordinating across Meta and TikTok channels.

Collaborate with creative teams to run A/B tests on ads, landing pages, and CTAs, using heatmaps to boost conversions. You will lead client reviews, forecast growth, and develop scalable playbooks for the team.