Performance Marketing Lead — AI-Driven Growth (Fashion)

Human Capitalists; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

Human Capitalists is seeking an experienced Senior Performance Marketing Leader to drive growth across a portfolio of US eCommerce brands. You will own paid media strategies, creative testing, and AI-driven analytics to optimize revenue, ROAS, and customer acquisition efficiency.

The ideal candidate brings 7–10 years in performance marketing or growth, deep expertise in Meta and Google Ads, and a strong understanding of the fashion/apparel space.

Qualifications

• 7–10 years of experience in performance marketing, growth, or paid media.
• Significant time spent on US eCommerce brands.
• Deep, hands-on expertise across Meta and Google Ads with ownership of large budgets.
• Strong understanding of fashion and apparel catalogue dynamics, seasonality, returns, and repeat purchases.
• Demonstrated AI-native working style with daily use of AI tools in performance, creative, and analytics workflows.

Responsibilities

• Own performance marketing across the brand portfolio with accountability for revenue, ROAS and CAC efficiency.
• Drive profitable growth through paid media, creative testing, and AI-led workflows.
• Collaborate with global teams and align with US Pacific hours to ensure optimal campaign performance.

Skills

Performance marketing

Paid media

Budget management

Meta & Google Ads

Fashion & apparel

AI workflows

Analytics

LTV:CAC

Team leadership

Global collaboration

Job description

Human Capitalists is seeking an experienced Senior Performance Marketing Leader to drive growth across a portfolio of US eCommerce brands. You will own paid media strategies, creative testing, and AI-driven analytics to optimize revenue, ROAS, and customer acquisition efficiency.

The ideal candidate brings 7–10 years in performance marketing or growth, deep expertise in Meta and Google Ads, and a strong understanding of the fashion/apparel space.