Performance Marketing Head (US eCommerce)

Digital marketing arm of a multi-brand holding company; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

Human Capitalists is seeking an experienced Senior Performance Marketing Leader to drive growth across a portfolio of US eCommerce brands. You will own paid media strategies, creative testing, and AI-driven analytics to optimize revenue, ROAS, and customer acquisition efficiency.

The ideal candidate brings 7–10 years in performance marketing or growth, deep expertise in Meta and Google Ads, and a strong understanding of the fashion/apparel space.

Qualifications

• 7–10 years of experience in performance marketing, growth, or paid media.
• Significant time spent on US eCommerce brands.
• Deep, hands-on expertise across Meta and Google Ads with ownership of large budgets.
• Strong understanding of fashion and apparel catalogue dynamics, seasonality, returns, and repeat purchases.
• Demonstrated AI-native working style with daily use of AI tools in performance, creative, and analytics workflows.

Responsibilities

• Own performance marketing across the brand portfolio with accountability for revenue, ROAS and CAC efficiency.
• Drive profitable growth through paid media, creative testing, and AI-led workflows.
• Collaborate with global teams and align with US Pacific hours to ensure optimal campaign performance.

Skills

Performance marketing

Paid media

Budget management

Meta & Google Ads

Fashion & apparel

AI workflows

Analytics

LTV:CAC

Team leadership

Global collaboration

Job description

• Own performance marketing across the brand portfolio — driving profitable growth through paid media, creative testing, and AI-led workflows, with direct accountability for revenue, ROAS, and customer acquisition efficiency. 7–10 years of experience in performance marketing, growth, or paid media, with significant time spent on US eCommerce brands.
• Deep, hands-on expertise across Meta and Google Ads, with proven ownership of multi-crore/multi-million dollar annual budgets.
• Strong understanding of the fashion and apparel category — catalogue dynamics, seasonality, returns, repeat purchase behaviour, and creative expectations.
• Experience across both a performance marketing agency and an in-house brand environment strongly preferred.
• Demonstrated AI-native working style — actively using AI tools in daily performance, creative, and analytics workflows, not just experimenting with them.
• Strong analytical capability with fluency in attribution models, cohort analysis, LTV:CAC, and blended ROAS.
• Experience hiring, managing, and developing performance marketing talent.
• Excellent communication skills with the ability to work effectively with global teams, including overlap with US Pacific hours.