Performance Marketing Manager

Skin Gym; Los Angeles (CA); On-site; USD 110,000 - 150,000; Full time

Job summary

A leading beauty brand based in Los Angeles is seeking a Performance Marketing Manager to drive revenue across DTC channels, Amazon, and retail media. The ideal candidate will have 4–7+ years of experience in performance marketing, proficiency in Meta and Google Ads, and a background in CPG, preferably beauty or fashion. You will own various marketing channels and ensure effective budget management for optimal growth. This role demands a data-driven approach with a creative mindset and a passion for building impactful marketing strategies.

Qualifications

• 4–7+ years of performance marketing experience in a CPG company, preferably beauty or fashion.
• Strong hands-on Meta + Google Ads experience.
• Experience managing Amazon PPC and retail media platforms.
• Proven track record scaling DTC brands and driving profitable growth.
• Highly analytical with strong commercial judgment and budget ownership.

Responsibilities

• Own and manage Meta, Google, TikTok, and emerging acquisition channels.
• Oversee performance of email/SMS marketing and improve LTV.
• Optimize Amazon PPC strategy and retail media spend.
• Collaborate with internal teams and consultants to align acquisition messaging with retention.
• Identify opportunities to unlock incremental growth and hero SKUs.

Skills

Performance marketing experience

Meta Ads proficiency

Google Ads experience

Amazon PPC management

Analytical skills

Commercial judgement

Job description

Skin Gym and PaintLab are category-leading beauty brands distributed nationally at major retailers including Nordstrom, Walmart, Target and Ulta. We are focused on accelerating direct-to-consumer growth and building a best-in-class performance engine across channels. We’re hiring a Performance Marketing Manager to own and scale revenue-driving marketing efforts across DTC, Amazon, and retail media.

This is a hands‑on, data‑driven role for someone who wants real ownership and measurable impact.

You will be responsible for driving profitable growth across:

DTC Paid Media:

• Own Meta, Google, TikTok, and emerging acquisition channels
• Manage budgets and optimize for scale + efficiency
• Develop structured creative testing roadmaps
• Monitor CAC, ROAS, MER, CVR, and AOV
• Identify opportunities to unlock incremental growth

Lifecycle Performance:

• Oversee performance of email/SMS marketing
• Partner with internal email team and consultants
• Align acquisition messaging with retention strategy
• Improve LTV and blended MER

(Note: You won’t build emails, but you will own performance outcomes.)

Amazon Advertising:

• Own Amazon PPC strategy and optimization
• Improve ACOS and TACOS
• Identify and scale hero SKUs
• Align ad strategy with ranking and inventory goals

Retail Media:

• Optimize spend for sell‑through and profitability
• Measure incremental lift and return

What We Are Looking For:

• 4–7+ years of performance marketing experience in a CPG company preferably beauty or fashion
• Strong hands‑on Meta + Google Ads experience
• Experience managing Amazon PPC
• Experience with retail media platforms preferred
• Proven track record scaling DTC brands
• Highly analytical with strong commercial judgment
• Comfortable managing six‑figure monthly ad budgets
• Beauty, fashion, or lifestyle experience is a plus

About You:

You are:

• Data‑obsessed but creatively aware
• Not afraid to scale aggressively when performance supports it
• Able to turn performance data into clear action plans
• Excited to build something, not just manage it