Performance Marketing Growth Engineer

Searchability®; Sarasota (FL); Sur place; USD 90 000 - 150 000; Plein temps

Résumé du poste

Searchability® is seeking a builder and operator to drive growth across multiple consumer brands. You will directly manage performance marketing across Meta, Google, YouTube, and emerg­ing channels, developing acquisition strategies and optimizing campaigns with a focus on profitability.

The role requires hands-on ownership of CAC, ROAS, LTV, and conversion metrics, with deep experience in Shopify, GA4, and analytics.

Qualifications

• 7+ years of performance and growth marketing experience.
• Proven experience scaling Ecommerce or DTC brands.
• Advanced experience managing paid media budgets.
• Strong understanding of Shopify, GA4, attribution and ecommerce analytics.
• Experience with CRO, landing pages, funnels and customer acquisition.
• Strong understanding of CAC, LTV, gross margin and contribution margin.
• Experience across multiple brands or categories preferred.
• Beauty, personal care, wellness or CPG experience is a plus.

Responsabilités

• Drive profitable Ecommerce growth across multiple consumer brands.
• Personally manage and optimize performance marketing across Meta, Google, YouTube and emerging channels.
• Develop acquisition strategies across paid social, paid search, landing pages, offers and funnels.
• Own CAC, ROAS, MER, AOV, CVR, LTV and contribution margin performance.
• Identify growth opportunities using Shopify, GA4, advertising platforms and customer data.
• Build rigorous creative testing programs around hooks, audiences, messaging, formats and offers.
• Partner with Creative to turn performance insights into better advertising.
• Improve onsite conversion through CRO, landing page testing, merchandising and promotional strategy.
• Work with CRM and retention resources to improve repeat purchase and LTV.
• Develop launch and growth strategies for new products and brands.
• Allocate marketing dollars based on incremental growth and profitability.

Connaissances

Performance marketing

Growth marketing

Paid media management

Shopify

GA4

Analytics

CRO

LTV

CAC

Outils

Meta Ads

Google Ads

YouTube Ads

Landing pages

Funnels

Description du poste

Searchability® is seeking a builder and operator to drive growth across multiple consumer brands. You will directly manage performance marketing across Meta, Google, YouTube, and emerg­ing channels, developing acquisition strategies and optimizing campaigns with a focus on profitability.

The role requires hands-on ownership of CAC, ROAS, LTV, and conversion metrics, with deep experience in Shopify, GA4, and analytics.