Growth Marketing Manager

Megalabs North America; Miami (FL); On-site; USD 120,000 - 180,000; Full time

Job summary

Megalabs North America is seeking a Growth Marketing Manager to drive profitable Ecommerce growth across our portfolio of consumer brands. This is a hands-on, not just strategy, role requiring you to identify opportunities and personally execute them.

You will own performance across Meta, Google, YouTube and emerging channels, build acquisition funnels, manage CAC and ROAS, and work closely with Creative and CRM teams to lift LTV. This is an individual contributor role with no agencies involved.

Qualifications

• 7+ years of hands-on performance and growth marketing.
• Experience scaling Ecommerce or DTC brands.
• Advanced experience managing paid media performance.
• Strong Shopify and GA4 analytics understanding.
• Experience with CRO, landing pages, funnels and offers.

Responsibilities

• Own profitable Ecommerce growth across Megalabs USA brands.
• Personally manage and optimize performance campaigns across Meta, Google, YouTube and emergent channels.
• Develop acquisition strategies across paid social, paid search, landing pages, offers and funnels.
• Own CAC, ROAS, MER, AOV, CVR, LTV and contribution margin tracking.
• Identify growth opportunities using Shopify, GA4 and customer data.
• Build and run rigorous creative testing programs around hooks and audiences.
• Collaborate with Creative to translate insights into better ads.
• Improve onsite conversion through CRO, landing tests, merchandising and promos.
• Work with CRM to boost repeat purchases and LTV.
• Develop launch and growth plans for new products and brands.
• Allocate marketing spend based on incremental growth and profitability.

Skills

Paid media

Ecommerce growth

Analytics

GA4

Shopify

CRO

Budget management

Brand growth

Conversion optimization

Performance marketing

Tools

Meta Ads Manager

Google Ads

A/B Testing Tools

Job description

Megalabs USA is looking for an exceptional Growth Marketing Manager to help drive profitable Ecommerce growth across our portfolio of consumer brands. This is not a strategy only role. We need a highly analytical, hands on growth marketer who can identify an opportunity and then personally execute against it.

You should be equally comfortable building a Meta campaign, analyzing Shopify conversion, developing a creative testing strategy, reviewing Google performance, improving a landing page, launching a new acquisition funnel or digging into customer cohorts to understand why growth has stalled .This role offers the opportunity to be closely involved in both shaping ideas and bringing them to life. This role won't work with agencies.

What You'll Own

• Drive profitable Ecommerce growth across multiple Megalabs USA brands
• Personally manage and optimize performance marketing across Meta, Google, YouTube and emerging channels
• Develop acquisition strategies across paid social, paid search, landing pages, offers and funnels
• Own CAC, ROAS, MER, AOV, CVR, LTV and contribution margin performance
• Identify growth opportunities using Shopify, GA4, advertising platforms and customer data
• Build rigorous creative testing programs around hooks, audiences, messaging, formats and offers
• Partner with Creative to turn performance insights into better advertising
• Improve onsite conversion through CRO, landing page testing, merchandising and promotional strategy
• Work with CRM and retention resources to improve repeat purchase and LTV
• Develop launch and growth strategies for new products and brands
• Allocate marketing dollars based on incremental growth and profitability

Who We're Looking For

• 7+ years of hands on performance and growth marketing experience
• Proven experience scaling Ecommerce or DTC brands
• Advanced experience personally managing Paid media performance
• Demonstrated ownership of significant paid media budgets
• Deep understanding of creative strategy and performance creative
• Strong understanding of Shopify, GA4, attribution and Ecommerce analytics
• Experience with CRO, landing pages, funnels, offers and customer acquisition
• Strong financial understanding of CAC, LTV, gross margin and contribution margin
• Experience across multiple brands or categories is strongly preferred
• Beauty, personal care, wellness, healthcare or CPG experience is a plus

The Person We Want

We're looking for a builder and operator.

Someone who sees revenue falling and immediately wants to understand why.

Someone who can find the problem in the data, develop the strategy and personally execute the solution.

Someone who knows when to cut spend, when to scale aggressively and when the problem isn't media at all.

You should be comfortable operating across brands at very different stages, from established businesses like DS Laboratories to brands and channels where we're still building the growth engine.

We want someone who can make things grow and can execute the work, this is an individual contributor role, with no agencies management.