Performance Marketing Manager

Searchability®; Sarasota (FL); On-site; USD 90,000 - 150,000; Full time

Job summary

Searchability® is seeking a builder and operator to drive growth across multiple consumer brands. You will directly manage performance marketing across Meta, Google, YouTube, and emerg­ing channels, developing acquisition strategies and optimizing campaigns with a focus on profitability.

The role requires hands-on ownership of CAC, ROAS, LTV, and conversion metrics, with deep experience in Shopify, GA4, and analytics.

Qualifications

• 7+ years of performance and growth marketing experience.
• Proven experience scaling Ecommerce or DTC brands.
• Advanced experience managing paid media budgets.
• Strong understanding of Shopify, GA4, attribution and ecommerce analytics.
• Experience with CRO, landing pages, funnels and customer acquisition.
• Strong understanding of CAC, LTV, gross margin and contribution margin.
• Experience across multiple brands or categories preferred.
• Beauty, personal care, wellness or CPG experience is a plus.

Responsibilities

• Drive profitable Ecommerce growth across multiple consumer brands.
• Personally manage and optimize performance marketing across Meta, Google, YouTube and emerging channels.
• Develop acquisition strategies across paid social, paid search, landing pages, offers and funnels.
• Own CAC, ROAS, MER, AOV, CVR, LTV and contribution margin performance.
• Identify growth opportunities using Shopify, GA4, advertising platforms and customer data.
• Build rigorous creative testing programs around hooks, audiences, messaging, formats and offers.
• Partner with Creative to turn performance insights into better advertising.
• Improve onsite conversion through CRO, landing page testing, merchandising and promotional strategy.
• Work with CRM and retention resources to improve repeat purchase and LTV.
• Develop launch and growth strategies for new products and brands.
• Allocate marketing dollars based on incremental growth and profitability.

Skills

Performance marketing

Growth marketing

Paid media management

Shopify

GA4

Analytics

CRO

LTV

CAC

Tools

Meta Ads

Google Ads

YouTube Ads

Landing pages

Funnels

Job description

We're looking for a builder and operator.

Someone who sees revenue falling and immediately wants to understand why.

Someone who can find the problem in the data, develop the strategy and personally execute the solution.

Someone who knows when to cut spend, when to scale aggressively and when the problem isn't media at all

You should be comfortable operating across brands at very different stages, from established businesses to brands and channels where we're still building the growth engine.

We want someone who can make things grow and can execute the work — this is an individual contributor role, with no agency management.

What You'll Own

• Drive profitable Ecommerce growth across multiple consumer brands
• Personally manage and optimize performance marketing across Meta, Google, YouTube and emerging channels
• Develop acquisition strategies across paid social, paid search, landing pages, offers and funnels
• Own CAC, ROAS, MER, AOV, CVR, LTV and contribution margin performance
• Identify growth opportunities using Shopify, GA4, advertising platforms and customer data
• Build rigorous creative testing programs around hooks, audiences, messaging, formats and offers
• Partner with Creative to turn performance insights into better advertising
• Improve onsite conversion through CRO, landing page testing, merchandising and promotional strategy
• Work with CRM and retention resources to improve repeat purchase and LTV
• Develop launch and growth strategies for new products and brands
• Allocate marketing dollars based on incremental growth and profitability

Who We're Looking For

• 7+ years of hands on performance and growth marketing experience
• Proven experience scaling Ecommerce or DTC brands
• Advanced experience personally managing paid media performance
• Demonstrated ownership of significant paid media budgets
• Deep understanding of creative strategy and performance creative
• Strong understanding of Shopify, GA4, attribution and Ecommerce analytics
• Experience with CRO, landing pages, funnels, offers and customer acquisition
• Strong financial understanding of CAC, LTV, gross margin and contribution margin
• Experience across multiple brands or categories is strongly preferred
• Beauty, personal care, wellness, healthcare or CPG experience is a plus