Performance Marketing Executive at bet365 Denver, CO

Downtown Boulder Partnership; Denver (CO); Hybrid; USD 50,000 - 70,000; Full time

Job summary

bet365 is seeking a Performance Marketing Executive in Denver, CO to support the delivery of paid marketing strategy across North America. You will plan, execute and optimize campaigns to meet customer acquisition and retention goals, working with platforms like Google, Apple, and X.

This role offers a hybrid work-from-home policy and a salary of $50k-$70k per year. The role requires experience with enterprise-level PPC, analytics, attribution modelling, and strong collaboration across teams.

Qualifications

• Experience in paid campaign planning, setup, reporting, and interfaces on major platforms.
• In-depth knowledge of Google Analytics and attribution modelling.
• Experience with performance marketing metrics and media KPIs.
• Strong communication and numerical skills.
• Ability to multitask across multiple campaigns and objectives.
• Autonomous working within a large team environment.
• Experience in sports or gambling business is a plus.
• Advanced Excel skills.

Responsibilities

• Deliver advertising across multiple regulated states complying with state-specific regulations.
• Collaborate with dedicated account management teams of digital platforms to deliver campaigns.
• Plan, deliver, and report on large-scale advertising campaigns.
• Coordinate with internal teams, platforms, and partners to maximize value and performance.
• Oversee end-to-end implementation including setup, management, analytics, tracking and reporting of paid accounts.
• Support day-to-day execution and optimization of paid marketing campaigns across the company.

Skills

PPC management

Google Analytics

Excel skills

Attribution modelling

Digital advertising platforms

Communication

Multitasking

Sports/gambling experience

Team collaboration

Tools

Google Ads

Apple Search Ads

Facebook/Meta Ads

Job description

Performance Marketing Executive job at bet365. Denver, CO.

As a Performance Marketing Executive, you will support in the delivery of the paid marketing strategy and delivery across the Company’s North America activity.

You will support in the planning and execution of marketing campaigns, to effectively promote the brand and meet customer acquisition and retention goals. You will work on market leading campaigns across multiple states and platforms, interacting internally and externally to build successful marketing campaigns, using platforms including Google, Apple and X.

This role is eligible for inclusion in the Company’s hybrid working from home policy.

The salary range for this position is between $50,000 to $70,000 annually.

Preferred Skills, Qualifications, and Experience

• Experience working with account managed, enterprise level pay-per-click and social media accounts is essential.
• Comprehensive knowledge of paid campaign objectives, setup, reporting and advertising interfaces on various platforms is essential.
• In depth knowledge of Google Analytics and attribution modelling is essential.
• Meaningful experience working with performance marketing and media metrics.
• Strong communication, collaborative working and numerical skills.
• High attention to detail, with the ability to multitask, including working across multiple campaigns and objectives.
• Experience working autonomously within a large team setting, with strong interpersonal skills.
• Experience in a sports or gambling business is a plus.
• Advanced excel skills.

Main Responsibilities

• Delivering best-in-clasi‑class responsible advertising across multiple regulated states, while working to ensure state specific regulation and standards are met.
• Working directly with dedicated account management teams of the relevant digital marketing platforms, to deliver industry leading campaigns.
• Planning, delivering and reporting on large scale advertising campaigns.
• Working with internal teams, platforms and partners to drive maximum value and performance.
• Overseeing the end‑to‑end implementation including set‑up, management, analytics, tracking and reporting of paid marketing accounts.
• Supporting the day to day execution and optimization of paid marketing campaigns across the Company’s business lines.
• Delivering a clear paid marketing strategy, working with the relevant platforms on a test and refine approach, which delivers on the key KPI’s for each state.
• Helping to develop the Paid Media department by being innovative and sharing knowledge and processes.
• Working with the organic social team regarding content and campaigns.
• Taking ownership of the technical implementations of tracking with key partners and platforms.