Multi-Channel Paid Media Manager

bet365; Denver (CO); Hybrid; USD 85,000 - 120,000; Full time

Job summary

bet365 is seeking a Paid Search Manager for North America to spearhead its performance marketing strategy. This role involves managing paid search and social channels, ensuring best-in-class campaign delivery and driving year-on-year growth in digital KPIs.

The ideal candidate will have a strong background in the online betting industry, with proven capabilities in data analysis, effective communication, and the ability to multitask within a dynamic team environment. The position offers a salary range of $85,000 - $120,000 annually.

Qualifications

• Experience in the online betting or gambling industry is essential.
• Expertise in managing enterprise level paid search and social accounts.
• Advanced skills in data analysis, particularly with Excel.

Responsibilities

• Manage performance marketing strategy across North America.
• Drive conversion growth and support campaign delivery.
• Conduct ad hoc analysis to optimize marketing effectiveness.

Skills

Online betting or gambling industry experience

Enterprise level paid search and social accounts

Google Ads knowledge

Performance marketing metrics expertise

Data analysis proficiency

Driving growth in digital KPIs

Multi-Touch Attribution understanding

Mobile measurement partner proficiency

Communication and collaboration skills

Attention to detail

Tools

Excel

Appsflyer

Skai

Job description

bet365 is seeking a Paid Search Manager for North America to spearhead its performance marketing strategy. This role involves managing paid search and social channels, ensuring best-in-class campaign delivery and driving year-on-year growth in digital KPIs.

The ideal candidate will have a strong background in the online betting industry, with proven capabilities in data analysis, effective communication, and the ability to multitask within a dynamic team environment. The position offers a salary range of $85,000 - $120,000 annually.