Performance Marketing Specialist

NeonGhost; Richmond (VA); Hybrid; USD 60,000 - 90,000; Full time

Benefits offered by this job

Competitive salary based on experience

Opportunities for professional growth

Collaborative, data-driven environment

Flexible work options, includingremote

Job summary

NeonGhost is seeking a Performance Marketing Specialist to manage and optimize paid advertising campaigns, analyze marketing data, and drive measurable growth through data-driven strategies. This role requires expertise in Google Ads, Google Analytics, SEO, CPC analysis, and ROI tracking.

The ideal candidate is highly skilled with spreadsheets, able to track performance on a weekly scale, and can confidently present actionable insights to stakeholders.

Qualifications

• 2+ years of experience in performance marketing, PPC, or a related role.
• Proficiency in Google Ads, Google Analytics, and Google Tag Manager.
• Strong analytical skills with experience in Excel/Google Sheets for data tracking and visualization.
• Ability to measure and interpret CPC, CTR, conversion rates, and ROI metrics.
• Excellent communication skills for presenting data-driven insights.
• Experience with A/B testing and landing page optimization.
• Knowledge of SEO principles and how they intersect with paid advertising.
• Familiarity with marketing automation and CRM tools is a plus.

Responsibilities

• Plan, execute, and optimize Google Ads campaigns to maximize ROI and meet business goals.
• Analyze Google Analytics data to track website traffic, user behavior, and campaign performance.
• Monitor and optimize CPC, CPA, and ROAS to ensure efficient ad spend.
• Create and maintain spreadsheets and dashboards to track and report on campaign performance.
• Present weekly performance reports with clear insights and recommendations to internal teams.
• Work with the SEO team to align paid and organic strategies for maximum visibility.
• A/B test ad creatives, landing pages, and targeting strategies to improve conversion rates.
• Stay up to date on industry trends, algorithm changes, and new advertising features.

Skills

Analytical thinking

Communication skills

A/B testing

SEO knowledge

Campaign optimization

Tools

Google Ads

Google Analytics

Google Tag Manager

Excel/Google Sheets

Job description

We are seeking a Performance Marketing Specialist to manage and optimize our paid advertising campaigns, analyze marketing data, and drive measurable growth through data-driven strategies. This role requires expertise in Google Ads, Google Analytics, SEO, cost-per-click (CPC) analysis, and campaign ROI tracking. The ideal candidate is highly skilled with spreadsheets, able to track performance on a weekly scale, and can confidently present actionable insights to stakeholders.

Key Responsibilities

• Plan, execute, and optimize Google Ads campaigns to maximize ROI and meet business goals.
• Analyze Google Analytics data to track website traffic, user behavior, and campaign performance.
• Monitor and optimize CPC, CPA, and ROAS to ensure efficient ad spend.
• Create and maintain spreadsheets and dashboards to track and report on campaign performance.
• Present weekly performance reports with clear insights and recommendations to internal teams.
• Work with the SEO team to align paid and organic strategies for maximum visibility.
• A/B test ad creatives, landing pages, and targeting strategies to improve conversion rates.
• Stay up to date on industry trends, algorithm changes, and new advertising features.

Required Skills & Qualifications

• 2+ years of experience in performance marketing, PPC, or a related role.
• Proficiency in Google Ads, Google Analytics, and Google Tag Manager.
• Strong analytical skills with experience in Excel/Google Sheets for data tracking and visualization.
• Ability to measure and interpret CPC, CTR, conversion rates, and ROI metrics.
• Excellent communication skills for presenting data-driven insights.
• Experience with A/B testing and landing page optimization.
• Knowledge of SEO principles and how they intersect with paid advertising.
• Familiarity with marketing automation and CRM tools is a plus.

Preferred Qualifications

• Google Ads and Google Analytics certifications.
• Experience with Meta Ads, LinkedIn Ads, or programmatic advertising.
• Familiarity with BI tools like Google Data Studio, Tableau, or Power BI.

What We Offer

• Competitive salary based on experience.
• Opportunities for professional growth and certifications.
• A collaborative and data-driven work environment.
• Flexible work options, including remote work.

This role is perfect for someone who thrives in data analysis, digital advertising, and strategic decision-making, with a passion for delivering measurable marketing success.